Sources of Online Trends - Angel Capital Expo - Barcelona 2013
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Slides from my talk at Angel Capital Expo, celebrated at Barcelona on November, 12th 2013. Mainly it's just my toolbox for evaluating online trends, both for business or marketing purposes.
Transcript of Sources of Online Trends - Angel Capital Expo - Barcelona 2013
WHO AM I?
Analy&cal Heart & Mashup Mind
2007 2008 2009 2010 2011 2012 2013
OK! LOTS OF LOGOS BUT… WHAT ARE YOU GOING TO TELL US?
Web is about measurement
Gatorade Mission Control
Too many things to measure?!
Let’s focus on trends!
h8p://www.flickr.com/photos/20116729@N00
“What the trend?”
A trend (fad) is any form of behavior that develops among a large popula&on and is collec&vely followed with enthusiasm
for some period (generally as a result of the behavior's being perceived as novel in some way)
Sociology in a Changing World By William Kornblum, Carolyn D. (COL) Smith Page 213
WHY TRENDS ARE SO “TRENDY” NOWADAYS?
Massive adopZon of online services has contributed to the
unique and unprecedented possibility of
register and analyze micro-‐trends
in almost-‐real-‐Zme
hUp://www.flickr.com/photos/rishibiswas
Thank you, Tim Berners-Lee!
One graph to rule them all!!
hUps://apps.facebook.com/touchgraph/
Visualize your own graph!
Each one of us has the one tool like never before to create and/or spread trends
TALKING ABOUT TRENDS IS TALKING ABOUT PEOPLE
Diffusion of Innova&ons, 5th Edi&on EvereU M. Rogers 2003
• Trends are generated by people’s ac&vity
• Social Technographics is a global survey that classifies people according to how they use social technologies
• Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology par&cipa&on
Social Technographics!
hUp://empowered.forrester.com/ladder2010/
Differences between countries!
Differences between countries!
… but some animals are more equal than others
All animals are equal…!
hUp://klout.com/
hUp://klout.com/#/topic/social-‐media
Internet is no longer a “democracy”!
The “more passive” behaviour, the “simpler” analysis!
Measure viewers is easier than measure opinions, posts, images or code.
AGAIN… WASN’T THIS TALK ABOUT SOURCES OF TRENDS?
Ranking of the main social networking sites!
Top sites in Spain - Sept 14, 2013!
Top sites by Table Tennis niche!
Traffic estimation via Google Adwords Tools!
hUps://adwords.google.com/da/DisplayPlanner
Youtube Consumption in Spain!hUp://www.socialbakers.com/youtube-‐sta&s&cs/country/spain/
Youtube Consumption in Real Time!
hUp://youtube.com/trendsmap
Youtube Trends by Country!
hUp://www.youtube.com/trendsdashboard
hUp://google.com/trends/explore
Use of keywords in search engines!
hUp://google.com/trends/explore
Use of keywords in search engines!
hUps://adwords.google.com/da/DisplayPlanner
Keyword evaluation using Google Adwords Tools!
hUp://www.google.com/trends/correlate
Correlation of keywords used in search!
hUp://appannie.com/matrix
Installation of mobile apps !
hUp://appannie.com/matrix
Installation of mobile apps !
hUp://appfigures.com/reports/ranking
Installation of mobile apps !
hUp://appfigures.com/reports/ranking
Installation of mobile apps !
hUp://www.appdata.com
Use of social games or social apps!
hUp://www.appdata.com
Use of social games or social apps!
hUp://www.chrisharrison.net/index.php/Visualiza&ons/DiggRings
Top10 stories of the day (From May 24, 2007 to May 23, 2008)!
hUp://www.socialbakers.com/facebook-‐pages/celebri&es/spain/
Social Support: Celebrities (Facebook, Spain)!
hUp://twtrland.com/
Social Support: Celebrities (Twitter, Worldwide)!
hUp://www.socialbakers.com/twiUer/group/poli&cs/
Social Support: Politics(Twitter, Spain)!
hUp://www.socialbakers.com/facebook-‐pages/7703918541-‐internet-‐explorer
Social Support: Brands & Products(Facebook, Worldwide)!
hUp://www.pagedatapro.com/pages/leaderboard/tac/tac_wg
Social Support: Most engaging pages(Facebook, Worldwide)!
hUp://monitor.wildfireapp.com/count_reports/display?facebook
Social Support: Most engaging pages(Facebook, Worldwide)!
hUp://es.favstar.fm/all-‐&me-‐most-‐favorited-‐tweets
Social Support: Most favorited content(Twitter, Worldwide)!
hUp://es.favstar.fm/all-‐&me-‐most-‐favorited-‐tweets
Social Support: Most retweeted content(Twitter, Worldwide)!
hUp://www.4sqmap.com
Geolocalized Activity: Most visited places(Foursquare)!
hUp://trendsmap.com/
Geolocalized Activity: local trending topics(Twitter)!
hUp://trends24.appb.in/barcelona
Geolocalized Activity: local trending topics(Twitter)!
hUp://whaUhetrend.com/top10
Twitter Trending Topics!
hUp://artzub.com/ghv/#repo=jquery&user=jquery
Contributions to open source projects or wikis!
hUps://github.com/twbs/bootstrap/contributors
Contributions to open source projects or wikis!
hUps://github.com/twbs/bootstrap/graphs/code-‐frequency
Contributions to open source projects or wikis!
hUps://github.com/twbs/bootstrap/graphs/code-‐frequency
Contributions to open source projects or wikis!
hUp://notabilia.net/
Top 100 most controversial articles in English Wikipedia!
hUp://gigapan.com/gigapans/4277
Most contributed articles in English Wikipedia!
hUp://wikiproject.oii.ox.ac.uk/mapping_wikipedia
Number of words of english geolocated Wikipedia articles!
hUp://trends.builtwith.com
Adoption of technology!
Top 10k websites Top 1M websites
hUp://trends.builtwith.com/analy&cs
Adoption of technology!
hUps://trends.builtwith.com/widgets/Facebook-‐Like
Adoption of technology!
“Sources of Online Trends” by Francesc Gómez Morales is licensed under a Crea&ve Commons AUribu&on-‐NonCommercial-‐ShareAlike 3.0 Unported License
