Social Selling: Ride the WaveFebruary 2015
The Age of Disruption
Change creates opportunity
Social Selling: Prepare to Ride the Wave
Social Media has exploded and is a truly global phenomenon
Buyer journey has changed
Buyers start their journey online
Of buying decision is made BEFORE contacting a salesperson
90% 57%
Modern buyer has emerged
Digitally-driven
Mobile
Empowered
Informed
Socially-connected
Seismic shift in the way we communicate From Brand-Controlled Communication To Buyer-Controlled Engagement
Relationship building is at the heart of social selling
Social selling drives results
21% more sales representatives achieved quota
31% more sales teams achieved quota
Individuals and teams using social selling have success
Social Selling is a team sport
Training & support are essential
It’s a changing world and it’s critical to change with it
Social Selling: Ride the Wave
www.mor'mermarke'ng.ca
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