How to ride the digital wave
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How we ride the digital wave Lars Ulrich Tarp Hansen KUNSTEN Museum of Modern Art Aalborg @larsuh Tobias Golodnoff Danish Broadcasting Corporation @tgolodnoff
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A talk at the NODEM 2013 conference on how we collaborated and shared content and code in order to focus more on product development and less on infrastructure... Introducing the KulturarvNord and there app by projectlead Lars Ulrich Tarp Hansen, KUNSTEN & www.danskkulturarv.dk & CHAOS(Cultural Heritage Archive Open System) by Project Director Tobias Golodnoff, Danish Broadcasting Corp(DR)
Transcript of How to ride the digital wave
How we ride the digital wave
Lars Ulrich Tarp Hansen!KUNSTEN Museum of Modern Art Aalborg!
@larsuh!!
Tobias Golodnoff!Danish Broadcasting Corporation!
@tgolodnoff!
Production & Content
Access & Platforms
Use & Products
AGENDA
Who we are…
KUNSTEN Museum of Modern Art Aalborg
• Situated in building designed by Alvar Aalto.
• ~ 70.000 visitors/year
• ~ 4000 art works in the collection
• ~ 30 full time employees
KulturarvNord• Collaboration between
ten museums • Easy to make new
products in different constellations
• Sharing content and technical experience
DR - The Danish Broadcasting Corp.
• In 2007 receives 10 mio. euros to start digitizing it archives
• Part of the focus is to help build a national collaboration for knowledge and content sharing
The Challenge
> 20% of the marketing
budget + timeWeb-site
CMS
In gallery touch-screens Mobile app
CMS CMS
Flickr Google "something"
CMS CMS
... and all the "free" opportunities
Europeana
CMS
Content for Research projects
New Collaborations
CMS CMS
Youtube Education Portals
CMS CMS
Opportunities that in different ways get us in contact with our audience
There is a constant need for new digital products.
Content is king! The content has a longer life than the digital products.
The same content can be used for years - but the digital products have a shorter life before they need to be updated.
Web-site
Content (CMS)
In gallery touch-screens Mobile app
Content (CMS)
Content (CMS)
This doesn't work
Moving content manually
We need a new solution
the old way
the new way
Production Content
Access Platforms
Use Products
• Existing content (text, pictures, sound)
• Journalist and the museum produce new content
Production Content
choose objects to talk about
Curator write the manus
Internal review of the manus
Hire actor to speak the manus
Rewrite the manus
Hire studio to record actor
Audio tour complete
Traditional process of making audio tours could look like this
apr 2 months
Curator and journalist choose
objects to talk about
Journalist record curator
talking about the object without
Audio tour complete
Our way of making an audio tour
apox 2 days (longer for video tours)
Production Content
Access Platforms
Use Products
Production Content
Access Platforms
Use Products
Use & products
Mobile apps
Web-site
Touch screens
CHAOS:\\_
touch screens
danskulturarv.dk
www
app
Thank youTobias Golodnoff
[email protected] @tgolodnoff
!Lars Ulrich Tarp Hansen [email protected]
@larsuh
