How REALTORS® are using social networking to grow their businessesHow REALTORS® are using social networking to grow their businesses
Net•workingNet•workingNet•workingNet•workingChelsie Foty | MAAR Member Relations & MarketingChelsie Foty | MAAR Member Relations & Marketing
Be the expertBe the expertBe the expertBe the expert build relationships. connect. share. build relationships. connect. share.
“You already understand the importance of networking;
now it's time to take it online.”
www.entreprenuer.com
“You already understand the importance of networking;
now it's time to take it online.”
www.entreprenuer.com
The big threeThe big three
TwitterTwitter
Micro-blogging
140 character “Tweets”
Micro-blogging
140 character “Tweets”
@mplsrealtors@mplsrealtors@mplsrealtors@mplsrealtors
http://twitter.com/mplsREALTORShttp://twitter.com/mplsREALTORS
Follow others (friends, family, clients, industry leaders, local businesses)
Keep Tweets informative & relevant
Utilize Retweets, Mentions, Hashtags and Links
Follow others (friends, family, clients, industry leaders, local businesses)
Keep Tweets informative & relevant
Utilize Retweets, Mentions, Hashtags and Links
Growing Your Twitter NetworkGrowing Your Twitter Network
Tweet WHAT?!Tweet WHAT?!Tweet WHAT?!Tweet WHAT?!http://www.youtube.com/watch?v=P6c7eyFWYIohttp://www.youtube.com/watch?v=P6c7eyFWYIo
Linked InLinked In
Linked in is a business oriented network with resume-style profiles
March 2009: more than 20 million registered users, spanning 150 different industries
Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
Linked in is a business oriented network with resume-style profiles
March 2009: more than 20 million registered users, spanning 150 different industries
Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
So I’m LinkedIN... now what?So I’m LinkedIN... now what?
Link your public profile to your other social networking sites
Request recommendations from happy clients
Start/manage/participate in a group
Answer questions
Answer questions in the Q & A section
Show your expertise without self-promotion
Link your public profile to your other social networking sites
Request recommendations from happy clients
Start/manage/participate in a group
Answer questions
Answer questions in the Q & A section
Show your expertise without self-promotion
Think of Facebook as a giant cocktail party.
Speak as you would in any other networking scene.
Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”
Think of Facebook as a giant cocktail party.
Speak as you would in any other networking scene.
Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”
• 300 million active users (September 2009)
• More than 120 million users log on to Facebook at least once each day
• More than 2/3 of Facebook users are outside of college
• The fastest growing demographic is 35 years old & older
• 300 million active users (September 2009)
• More than 120 million users log on to Facebook at least once each day
• More than 2/3 of Facebook users are outside of college
• The fastest growing demographic is 35 years old & older
www.facebook.comwww.facebook.com
FACEBOOK STATSFACEBOOK STATS
• Average user has 120 friends on the site
• #6 U.S. site in terms of traffic
• #1 photo sharing site on the web
• On average, each user spent 4 hours, 39 min on Facebook in June 2009
• More than 30 million users update their “status” at
least once each day
• Average user has 120 friends on the site
• #6 U.S. site in terms of traffic
• #1 photo sharing site on the web
• On average, each user spent 4 hours, 39 min on Facebook in June 2009
• More than 30 million users update their “status” at
least once each day
www.facebook.comwww.facebook.com
FACEBOOK STATSFACEBOOK STATS
US Facebook Users by AgeUS Facebook Users by Age
March 2009
www.insidefacebook.com
March 2009
www.insidefacebook.com
““Solve, don’t sell”Solve, don’t sell”““Solve, don’t sell”Solve, don’t sell”
status updates: conversation & multimedia
building relationships vs. self promotion
status updates: conversation & multimedia
building relationships vs. self promotion
Use MAAR’s Tools:Use MAAR’s Tools:Position Yourself as The ExpertPosition Yourself as The Expert
Use MAAR’s Tools:Use MAAR’s Tools:Position Yourself as The ExpertPosition Yourself as The Expert
Use existing media to grow your social media network
Use existing media to grow your social media network
BE INTENTIONAL.BE INTENTIONAL.
Maintain
face-to-face
networking
Maintain
face-to-face
networking
Choose photos wiselyChoose photos wisely
customize privacy settingscustomize privacy settings
Twitter: @mplsrealtorsTwitter: @mplsrealtors
facebook.com/mplsrealtorsfacebook.com/mplsrealtors
Linkedin Group: Minneapolis Area Linkedin Group: Minneapolis Area Association of realtorsAssociation of realtors
Twitter: @mplsrealtorsTwitter: @mplsrealtors
facebook.com/mplsrealtorsfacebook.com/mplsrealtors
Linkedin Group: Minneapolis Area Linkedin Group: Minneapolis Area Association of realtorsAssociation of realtors
FOLLOW USFOLLOW USFOLLOW USFOLLOW US
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