Social Networking September 09
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Transcript of Social Networking September 09
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How REALTORS® are using social networking to grow their businessesHow REALTORS® are using social networking to grow their businesses
Net•workingNet•workingNet•workingNet•workingChelsie Foty | MAAR Member Relations & MarketingChelsie Foty | MAAR Member Relations & Marketing
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Be the expertBe the expertBe the expertBe the expert build relationships. connect. share. build relationships. connect. share.
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“You already understand the importance of networking;
now it's time to take it online.”
www.entreprenuer.com
“You already understand the importance of networking;
now it's time to take it online.”
www.entreprenuer.com
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The big threeThe big three
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TwitterTwitter
Micro-blogging
140 character “Tweets”
Micro-blogging
140 character “Tweets”
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@mplsrealtors@mplsrealtors@mplsrealtors@mplsrealtors
http://twitter.com/mplsREALTORShttp://twitter.com/mplsREALTORS
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Follow others (friends, family, clients, industry leaders, local businesses)
Keep Tweets informative & relevant
Utilize Retweets, Mentions, Hashtags and Links
Follow others (friends, family, clients, industry leaders, local businesses)
Keep Tweets informative & relevant
Utilize Retweets, Mentions, Hashtags and Links
Growing Your Twitter NetworkGrowing Your Twitter Network
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Tweet WHAT?!Tweet WHAT?!Tweet WHAT?!Tweet WHAT?!http://www.youtube.com/watch?v=P6c7eyFWYIohttp://www.youtube.com/watch?v=P6c7eyFWYIo
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Linked InLinked In
Linked in is a business oriented network with resume-style profiles
March 2009: more than 20 million registered users, spanning 150 different industries
Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
Linked in is a business oriented network with resume-style profiles
March 2009: more than 20 million registered users, spanning 150 different industries
Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
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So I’m LinkedIN... now what?So I’m LinkedIN... now what?
Link your public profile to your other social networking sites
Request recommendations from happy clients
Start/manage/participate in a group
Answer questions
Answer questions in the Q & A section
Show your expertise without self-promotion
Link your public profile to your other social networking sites
Request recommendations from happy clients
Start/manage/participate in a group
Answer questions
Answer questions in the Q & A section
Show your expertise without self-promotion
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Think of Facebook as a giant cocktail party.
Speak as you would in any other networking scene.
Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”
Think of Facebook as a giant cocktail party.
Speak as you would in any other networking scene.
Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”
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• 300 million active users (September 2009)
• More than 120 million users log on to Facebook at least once each day
• More than 2/3 of Facebook users are outside of college
• The fastest growing demographic is 35 years old & older
• 300 million active users (September 2009)
• More than 120 million users log on to Facebook at least once each day
• More than 2/3 of Facebook users are outside of college
• The fastest growing demographic is 35 years old & older
www.facebook.comwww.facebook.com
FACEBOOK STATSFACEBOOK STATS
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• Average user has 120 friends on the site
• #6 U.S. site in terms of traffic
• #1 photo sharing site on the web
• On average, each user spent 4 hours, 39 min on Facebook in June 2009
• More than 30 million users update their “status” at
least once each day
• Average user has 120 friends on the site
• #6 U.S. site in terms of traffic
• #1 photo sharing site on the web
• On average, each user spent 4 hours, 39 min on Facebook in June 2009
• More than 30 million users update their “status” at
least once each day
www.facebook.comwww.facebook.com
FACEBOOK STATSFACEBOOK STATS
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US Facebook Users by AgeUS Facebook Users by Age
March 2009
www.insidefacebook.com
March 2009
www.insidefacebook.com
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““Solve, don’t sell”Solve, don’t sell”““Solve, don’t sell”Solve, don’t sell”
status updates: conversation & multimedia
building relationships vs. self promotion
status updates: conversation & multimedia
building relationships vs. self promotion
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Use MAAR’s Tools:Use MAAR’s Tools:Position Yourself as The ExpertPosition Yourself as The Expert
Use MAAR’s Tools:Use MAAR’s Tools:Position Yourself as The ExpertPosition Yourself as The Expert
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Use existing media to grow your social media network
Use existing media to grow your social media network
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BE INTENTIONAL.BE INTENTIONAL.
Maintain
face-to-face
networking
Maintain
face-to-face
networking
Choose photos wiselyChoose photos wisely
customize privacy settingscustomize privacy settings
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Twitter: @mplsrealtorsTwitter: @mplsrealtors
facebook.com/mplsrealtorsfacebook.com/mplsrealtors
Linkedin Group: Minneapolis Area Linkedin Group: Minneapolis Area Association of realtorsAssociation of realtors
Twitter: @mplsrealtorsTwitter: @mplsrealtors
facebook.com/mplsrealtorsfacebook.com/mplsrealtors
Linkedin Group: Minneapolis Area Linkedin Group: Minneapolis Area Association of realtorsAssociation of realtors
FOLLOW USFOLLOW USFOLLOW USFOLLOW US