Social NetworkingApril 9, 2013
Develop a Personal Brand
Develop a Personal Brand
4 Ps of Self-Branding 1. Place: Recognize your niche. Find a sphere of
influence and stick to it. Don’t spread yourself too thin for too long.
2. Product: Be consistent and recognizable. Build a brand around your core strengths, skills, and experience.
3. Promotion: Communicate your brand. 4. Price: Know your value. Investigate what others
are making in your discipline/industry and be resolute.
How to Create a Killer Personal Branding Campaign. Mashable, October 6, 2012
Place: What/Where do you want?What kind of work interests you?
Psychology is an inherently interdisciplinary discipline.
Psychologists are highly valued in other industries.Reach out to people in all areas that interest you!
Pay the most attention to desirable positions!Applying to academic and non-academic positions
simultaneously is difficult. Allocate your time wisely.Do not be scared of the non-academic job search!Most non-academic job searches are location-based*.
“Product”: Describe it, Know it.• Who are you?
• Briefly describe your work.• What research questions do
you seek to answer?• Incorporate essential
buzzwords/key terms.• Know your elevator pitch!
• Share personal info and skills (e.g., travel, hobbies).
Write a self abstract!
“Product”: Describe it, Know it.
“I am trained in quantitative and qualitative survey
methods and data analysis, as well as video and
interactive media production. This unique skill set equips
me to translate research into entertaining, effective
content and marketing strategies that affect
consumers and increase brand identity.”
Promotion: Be Accessible
Promotion: Be AccessibleBe Professional
charisselpree.com Twitter.com/charisselpree YouTube.com/charisselpree
Be Personalcharisseiscool.com Facebook.com/charisseiscool LinkedIn.com/charisseiscool Twitter.com/charisseiscool YouTube.com/charisseiscool
Use Common Sense…and Privacy Settings!
Promotion: Social Networks
Promotion: Social Networks• Mine your Social Networks
for Social Capital!• Social Networking Sites ensure
<6 Degrees of separation.• Individuals are the most credible
persuasion source.
• Don’t wait for an application; start conversations early!• Arrange casual chats, virtual or in
real life (IRL).• Be direct, but not pushy.• Follow-up if necessary.
Always be prepared!
Price: What are you worth? Consider (financial and social) cost of livingNegotiating a salary is hard!
Differences among Women & Minority/Stigmatized Groups
Focus on your target salary: You don’t get what you don’t ask for!
Consider your words and requests carefully
Research salaries of comparable positions, industries, universities, and education/skills.FindTheData.org
The most important thing to remember…
Smile and Be Yourself!
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