Social NetworkingApril 9, 2013

Develop a Personal Brand

Develop a Personal Brand

4 Ps of Self-Branding 1. Place: Recognize your niche. Find a sphere of

influence and stick to it. Don’t spread yourself too thin for too long.

2. Product: Be consistent and recognizable. Build a brand around your core strengths, skills, and experience.

3. Promotion: Communicate your brand. 4. Price: Know your value. Investigate what others

are making in your discipline/industry and be resolute.

How to Create a Killer Personal Branding Campaign. Mashable, October 6, 2012

Place: What/Where do you want?What kind of work interests you?

Psychology is an inherently interdisciplinary discipline.

Psychologists are highly valued in other industries.Reach out to people in all areas that interest you!

Pay the most attention to desirable positions!Applying to academic and non-academic positions

simultaneously is difficult. Allocate your time wisely.Do not be scared of the non-academic job search!Most non-academic job searches are location-based*.

“Product”: Describe it, Know it.• Who are you?

• Briefly describe your work.• What research questions do

you seek to answer?• Incorporate essential

buzzwords/key terms.• Know your elevator pitch!

• Share personal info and skills (e.g., travel, hobbies).

Write a self abstract!

“Product”: Describe it, Know it.

“I am trained in quantitative and qualitative survey

methods and data analysis, as well as video and

interactive media production. This unique skill set equips

me to translate research into entertaining, effective

content and marketing strategies that affect

consumers and increase brand identity.”

Promotion: Be Accessible

Promotion: Be AccessibleBe Professional

charisselpree.com Twitter.com/charisselpree YouTube.com/charisselpree

Be Personalcharisseiscool.com Facebook.com/charisseiscool LinkedIn.com/charisseiscool Twitter.com/charisseiscool YouTube.com/charisseiscool

Use Common Sense…and Privacy Settings!

Promotion: Social Networks

Promotion: Social Networks• Mine your Social Networks

for Social Capital!• Social Networking Sites ensure

<6 Degrees of separation.• Individuals are the most credible

persuasion source.

• Don’t wait for an application; start conversations early!• Arrange casual chats, virtual or in

real life (IRL).• Be direct, but not pushy.• Follow-up if necessary.

Always be prepared!

Price: What are you worth? Consider (financial and social) cost of livingNegotiating a salary is hard!

Differences among Women & Minority/Stigmatized Groups

Focus on your target salary: You don’t get what you don’t ask for!

Consider your words and requests carefully

Research salaries of comparable positions, industries, universities, and education/skills.FindTheData.org

The most important thing to remember…

Smile and Be Yourself!