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Developing a Culture
+ Engaging a Community
Increasing Contributions +
Successful Social Media ______________________________
Your Culture
Cultural-Based Social Media
Your PARTY
Cultural-Based Social Media
Your Culture
Cultural-Based Social Media
Your PARTY
Cultural-Based Social Media
67% Inbound Traffic From Facebook
In 2012
64,902 In 2012
64,902 In 2012
1,540,263 Visits
64,902 In 2012
1,540,263 Visits
125,638 Donations
$33,492,165 Raised Last Year
In 2012
P.O.S.T. Method
P.O.S.T. People
Who Are You Inviting?
P.O.S.T. Objective
Why Are You Partying?
Ingredients of a Tasty Conversion Concoction
Ingredients of a Tasty Conversion Concoction
POTENTIAL MARKET
Ingredients of a Tasty Conversion Concoction
POTENTIAL MARKET
CULTURAL SUPPORTERS
Ingredients of a Tasty Conversion Concoction
ENGAGED COMMUNITY
CULTURAL SUPPORTERS
POTENTIAL MARKET
Ingredients of a Tasty Conversion Concoction
ENGAGED COMMUNITY
CONTRIBUTORS
CULTURAL SUPPORTERS
POTENTIAL MARKET
Ingredients of a Tasty Conversion Concoction
ENGAGED COMMUNITY
CULTURAL SUPPORTERS
CONTRIBUTORS
POTENTIAL MARKET
P.O.S.T. STRATEGY
How You Plan the Party?
SCOPE COST RESOURCES TIME
P.O.S.T. Technologies
Where Is Your Party?
Why Should I Care?
1.1 Billion Monthly Active Users
655 Million Daily Active Users
Why Should I Care?
29% Increased Donations
38% Volunteers Seek Fan Pages
What Should I Post?
40%
40%
20% What You Do
Your Space
Fluff
What Should I Post?
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
Blueprint for a Perfect Facebook Post by Salesforce
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
POST COPY: Keep it short and personal. Increase engagement by asking a question.
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
POST COPY: Keep it short and personal. Increase engagement by asking a question.
CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
POST COPY: Keep it short and personal. Increase engagement by asking a question.
CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!
UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
POST COPY: Keep it short and personal. Increase engagement by asking a question.
CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!
UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.
ENGAGE: Posting is just the start! Stay engaged with the conversation.
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
POST COPY: Keep it short and personal. Increase engagement by asking a question.
CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!
UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.
ENGAGE: Posting is just the start! Stay engaged with the conversation.
INCREASE THE REACH: Encourage likes, comments, shares! Try Boost Posts or Sponsored Stories in first 24 hours.
#Winning
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
POST COPY: Keep it short and personal. Increase engagement by asking a question.
CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!
UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.
ENGAGE: Posting is just the start! Stay engaged with the conversation.
INCREASE THE REACH: Encourage likes, comments, shares! Try Boost Posts or Sponsored Stories in first 24 hours.
CONSIDER MOBILE: Almost 70% of fans will see your post on mobile. Use simple imagery, short copy, short video, and yes or no questions.
How Do I Make A Great Post?
STATUS UPDATE
IMAGE
Like ˑ Comment ˑ Share
VIEW COMMENTS
People Reached
POST COPY: Keep it short and personal. Increase engagement by asking a question.
CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!
UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.
ENGAGE: Posting is just the start! Stay engaged with the conversation.
INCREASE THE REACH: Encourage likes, comments, shares! Try Boost Posts or Sponsored Stories in first 24 hours.
CONSIDER MOBILE: Almost 70% of fans will see your post on mobile. Use simple imagery, short copy, short video, and yes or no questions.
MEASURING SUCCESS: Utilize the “Engaged Users” metric on your Insights page to measure which work best.
24 Best Practices for NPOs Using Twitter by Socialbrite
Top 5 Twitter Tips
BE STRATEGIC
5
4
Follow the
RULE
60 30 10
Tweet in the
3
Tweet Stuff That People CARE
About
2
DO NOT OVERCOMPLICATE IT
1
Linkedin for Nonprofits Google+ for Nonprofits
5 Ways NPOs can Increase Engagement with You Tube
by Mashable
Pinterest Podcast by Social Media Examiner
Why Are You Partying?
CONVERSION CONCOCTION
ENGAGED COMMUNITY
CULTURAL SUPPORTERS
CONTRIBUTORS
UNDER RESOURCED
OVERWHELMED
And I get it.
But…
To be honest…
We aren’t doing enough.
REPORTING
Tracking
Optimizing
SO YOU CAN
SCALING
You aren’t doing enough.
OR
$150YEAR
$20MONTH
Normally….
30 DAYS FREE
Email Me….
Needed $65,000 in less than 6 weeks To qualify for a $65,000 match
Took to social media and email
Needed $65,000 in less than 6 weeks To qualify for a $65,000 match
Got the BIG match!
Took to social media and email
Needed $65,000 in less than 6 weeks To qualify for a $65,000 match
And oh yea……..
$1,000,000
YEARS OLD
HAD TO BUILD A WALL.
“I’m going to lay this brick as perfectly as a brick can be laid.”
www.linkedin.com/in/cameronripley www.facebook.com/communityboostconsulting www.communityboostconsulting.org @CommunityBoost
Cameron Ripley