Social Media's Role In Scaling Your Organization's Culture, Community, and Contributions

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description

Social media represents the largest opportunity for many nonprofits to scale their impact. However, social media also represents one of the most daunting and resource intensive marketing efforts that today’s NPO leaders are being pressured to manage. In addition to learning how to create a strong social strategy, viewers of this webinar will also leave with frameworks, outlines, and tools that will not only help increase their organization’s online supporters, but more importantly, increase their organization’s online donations. Community Boost Consulting’s Director of Impact, Cameron Ripley, presents on how you can leverage social media to build your organization’s culture, engage your community, and increase your contributions and online donations. Watched the full webinar with audio and video here: https://communityboostconsulting.org/learning/social-medias-role-in-scaling-your-organization/

Transcript of Social Media's Role In Scaling Your Organization's Culture, Community, and Contributions

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Developing a Culture

+ Engaging a Community

Increasing Contributions +

Successful Social Media ______________________________

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67% Inbound Traffic From Facebook

In 2012

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64,902 In 2012

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64,902 In 2012

1,540,263 Visits

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64,902 In 2012

1,540,263 Visits

125,638 Donations

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$33,492,165 Raised Last Year

In 2012

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P.O.S.T. Method

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P.O.S.T. People

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Who Are You Inviting?

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P.O.S.T. Objective

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Why Are You Partying?

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Ingredients of a Tasty Conversion Concoction

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Ingredients of a Tasty Conversion Concoction

POTENTIAL MARKET

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Ingredients of a Tasty Conversion Concoction

POTENTIAL MARKET

CULTURAL SUPPORTERS

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Ingredients of a Tasty Conversion Concoction

ENGAGED COMMUNITY

CULTURAL SUPPORTERS

POTENTIAL MARKET

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Ingredients of a Tasty Conversion Concoction

ENGAGED COMMUNITY

CONTRIBUTORS

CULTURAL SUPPORTERS

POTENTIAL MARKET

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Ingredients of a Tasty Conversion Concoction

ENGAGED COMMUNITY

CULTURAL SUPPORTERS

CONTRIBUTORS

POTENTIAL MARKET

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P.O.S.T. STRATEGY

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How You Plan the Party?

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SCOPE COST RESOURCES TIME

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P.O.S.T. Technologies

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Where Is Your Party?

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Why Should I Care?

1.1 Billion Monthly Active Users

655 Million Daily Active Users

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Why Should I Care?

29% Increased Donations

38% Volunteers Seek Fan Pages

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What Should I Post?

40%

40%

20% What You Do

Your Space

Fluff

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What Should I Post?

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

Blueprint for a Perfect Facebook Post by Salesforce

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

POST COPY: Keep it short and personal. Increase engagement by asking a question.

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

POST COPY: Keep it short and personal. Increase engagement by asking a question.

CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

POST COPY: Keep it short and personal. Increase engagement by asking a question.

CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!

UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

POST COPY: Keep it short and personal. Increase engagement by asking a question.

CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!

UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.

ENGAGE: Posting is just the start! Stay engaged with the conversation.

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

POST COPY: Keep it short and personal. Increase engagement by asking a question.

CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!

UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.

ENGAGE: Posting is just the start! Stay engaged with the conversation.

INCREASE THE REACH: Encourage likes, comments, shares! Try Boost Posts or Sponsored Stories in first 24 hours.

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#Winning

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

POST COPY: Keep it short and personal. Increase engagement by asking a question.

CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!

UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.

ENGAGE: Posting is just the start! Stay engaged with the conversation.

INCREASE THE REACH: Encourage likes, comments, shares! Try Boost Posts or Sponsored Stories in first 24 hours.

CONSIDER MOBILE: Almost 70% of fans will see your post on mobile. Use simple imagery, short copy, short video, and yes or no questions.

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How Do I Make A Great Post?

STATUS UPDATE

IMAGE

Like ˑ Comment ˑ Share

VIEW COMMENTS

People Reached

POST COPY: Keep it short and personal. Increase engagement by asking a question.

CALL TO ACTION: Include a URL in your post copy. Give them urgency to act today!

UPLOAD AN IMAGE: Upload an image at least 300x300. Use high impact photos; close ups of people, red and orange colors, not logos.

ENGAGE: Posting is just the start! Stay engaged with the conversation.

INCREASE THE REACH: Encourage likes, comments, shares! Try Boost Posts or Sponsored Stories in first 24 hours.

CONSIDER MOBILE: Almost 70% of fans will see your post on mobile. Use simple imagery, short copy, short video, and yes or no questions.

MEASURING SUCCESS: Utilize the “Engaged Users” metric on your Insights page to measure which work best.

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BE STRATEGIC

5

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4

Follow the

RULE

60 30 10

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Tweet in the

3

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Tweet Stuff That People CARE

About

2

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DO NOT OVERCOMPLICATE IT

1

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Why Are You Partying?

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CONVERSION CONCOCTION

ENGAGED COMMUNITY

CULTURAL SUPPORTERS

CONTRIBUTORS

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UNDER RESOURCED

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OVERWHELMED

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And I get it.

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But…

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To be honest…

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We aren’t doing enough.

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REPORTING

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Tracking

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Optimizing

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SO YOU CAN

SCALING

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You aren’t doing enough.

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OR

$150YEAR

$20MONTH

Normally….

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30 DAYS FREE

Email Me….

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Needed $65,000 in less than 6 weeks To qualify for a $65,000 match

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Took to social media and email

Needed $65,000 in less than 6 weeks To qualify for a $65,000 match

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Got the BIG match!

Took to social media and email

Needed $65,000 in less than 6 weeks To qualify for a $65,000 match

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And oh yea……..

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$1,000,000

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YEARS OLD

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HAD TO BUILD A WALL.

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“I’m going to lay this brick as perfectly as a brick can be laid.”

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