Social Media ZEN
Museum Connections 21-01-2016
How to forget yourself and measure what's really important
SMK - National Gallery of Denmark
Established late 1800s
In central Copenhagen
260.000 works of art spanning 700 years
170 employees
75% government funded
400.000 visitors/year
Disappointed?
Web 2.0
"Fist" by Flickr user nicdalic - Licensed under CC BY-NC-ND 2.0
"Medina By Daniel Åhs Karlsson" by Daniel Åhs Karlsson - Eget arbejde. Licensed under CC BY 3.0 via Wikimedia Commons
Welcome to the 3rd revolution
The physical museumThe building is the museum
smk.dk / louvre.fr November 2004
The virtual museumDigital visitors are real
"Thumbs up!" by Flickr user Kristian Niemi - Licensed under CC BY-NC-ND 2.0
Social media
The multichannel museumThe museum is what the museum does
"Medina By Daniel Åhs Karlsson" by Daniel Åhs Karlsson - Eget arbejde. Licensed under CC BY 3.0 via Wikimedia Commons
The distributed museumThe museum is a source of inspiration
@spyingcph @remosteen @mmhenriksen
@missmillemaria @hkristia @hvenegaard @remosteen
@kattensspind
It's not about YOU
Number of photos X 400 3
Jonas Heide [email protected]@jonassmith
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