Download - Social Media Strategies Summit: Fueling Meaningful Engagement on Twitter

@EllyDeutch #SMSSummit

AGENDA •  Who is Elly Deutch?

•  Why marketers use Twitter

•  The Evolution of Twitter

•  Content Options and Best Practices

•  Twitter Fails aka learnings

•  Tools to help you succeed

•  Social Media Golden Rules

WHO IS @ELLYDEUTCH?


WHY 140 CHARACTERS?


SOCIAL STARTING POINTS


q  LISTEN before you tweet q  Find and engage with YOUR community q  Create custom content for Twitter (100 Characters)

q  Utilize Hashtags and Keywords q  Research and Participate in Twitter Chats q  Answer questions and lend a hand

q  Use the right analytical tools to manage the madness q  Use geo-location monitoring q  Collaborate and listen!


1.  No sex, drugs & rock-n-roll…or religion or politics. Ever.

2.  Remember that nothing is ever “deleted.”

3.  Avoid breaking news stories, unless 100% brand relevant.

4.  Speak as the brand, not as yourself.

5.  Tell the truth. Always.

6.  Own your mistakes.

7.  You’re only as good as the company you keep.

8.  Be worth following.

SOCIAL MEDIA GOLDEN RULES


QUESTIONS?

TWEET ME @ELLYDEUTCH


[email protected] @EllyDeutch on Twitter

linkedin.com/in/ellydeutch #SMSSummit