Social Media Strategies Summit: Fueling Meaningful Engagement on Twitter
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@EllyDeutch #SMSSummit
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Twitter users send an average of 500 million tweets per day, so it is easy for your content to get lost in the mix. In order to have the best optimal viewership of your tweets, you need to build meaningful engagement on Twitter. Through content best practices, audience building techniques, promotions and data analysis, you can learn to become a Twitter pro. Key takeaways in this session include: - Creating a platform specific social engagement strategy for Twitter - Developing the right content to nurture and engage your current customer base - Delivering informative and helpful customer communication - Learning how to analyze your data correctly and enhance your keyword analysis/hashtag tracking - Best Practices for optimal engagement on Twitter
Transcript of Social Media Strategies Summit: Fueling Meaningful Engagement on Twitter
@EllyDeutch #SMSSummit
AGENDA • Who is Elly Deutch?
• Why marketers use Twitter
• The Evolution of Twitter
• Content Options and Best Practices
• Twitter Fails aka learnings
• Tools to help you succeed
• Social Media Golden Rules
WHO IS @ELLYDEUTCH?
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
WHY 140 CHARACTERS?
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
@EllyDeutch #SMSSummit
SOCIAL STARTING POINTS
@EllyDeutch #SMSSummit
q LISTEN before you tweet q Find and engage with YOUR community q Create custom content for Twitter (100 Characters)
q Utilize Hashtags and Keywords q Research and Participate in Twitter Chats q Answer questions and lend a hand
q Use the right analytical tools to manage the madness q Use geo-location monitoring q Collaborate and listen!
@EllyDeutch #SMSSummit
1. No sex, drugs & rock-n-roll…or religion or politics. Ever.
2. Remember that nothing is ever “deleted.”
3. Avoid breaking news stories, unless 100% brand relevant.
4. Speak as the brand, not as yourself.
5. Tell the truth. Always.
6. Own your mistakes.
7. You’re only as good as the company you keep.
8. Be worth following.
SOCIAL MEDIA GOLDEN RULES
@EllyDeutch #SMSSummit
QUESTIONS?
TWEET ME @ELLYDEUTCH
@EllyDeutch #SMSSummit
[email protected] @EllyDeutch on Twitter
linkedin.com/in/ellydeutch #SMSSummit
