Social Media Reporting & Data Visualization
Best PracticesClass 4: New York University
Social Media Analytics I
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Social Media Reporting Fundamentals
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1. Choose Your Key Metrics to Report on a Goal or Set of Goals.
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Steps to Reporting Success on Social Media
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Social Web Traffic Metrics
Conversions Time on Site Sales
Pages Per Visits Goal Completion
Pageviews Users Interaction with Social Plugins
Bounce Rate
2. What’s the time frame you’re reporting on?
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Steps to Reporting Success on Social Media
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Typical Reporting Timeframes
•Weekly
•Monthly
•Quarterly
•Annually
•Campaign Related
3. Who is the report for at your organization?
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Steps to Reporting Success on Social Media
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Reports Will Differ Based on Reviewer
•Just you.
•Informal meeting with colleague.
•Report progress to supervisor.
•Present findings at meeting.
4. What tools will you use for timely, visual & accurate reporting?
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Steps to Reporting Success on Social Media
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Measurement Tools with Basic Reporting Features
•Facebook Insights
•Twitter Analytics
•LinkedIn Company Page Analytics
•YouTube Analytics
Basic Excel Report Exported from FB Insights
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Measurement Tools with Robust Reporting
•Google Analytics
•Socialbakers
•Sprout Social
•Brandwatch
•Simply Measured
5. What’s the best way to visualize the results of
your social media success?
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Steps to Reporting Success on Social Media
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Effective Visual Reporting: •Goals and Segments
•Proper Context
•Highlights KPI’s
•Include Insights
•Power of Simplicity
•Forever Evolving
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Effective Visual Reporting: Goals & Segments
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Effective Visual Reporting: Proper Context
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Effective Visual Reporting: Highlights KPI’s
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Effective Visual Reporting: Includes Insights
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Effective Visual Reporting: Power of Simplicity
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Effective Visual Reporting: Forever Evolving
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Google Analytics
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Socialbakers
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Sprout Social
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Sumall
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Simply Measured
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Simply Measured
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Simply Measured
Questions!?
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