Data visualization & reporting in Microsoft SharePoint Server
Social Media Reporting & Data Visualization Best Practices
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Transcript of Social Media Reporting & Data Visualization Best Practices
![Page 1: Social Media Reporting & Data Visualization Best Practices](https://reader031.fdocuments.us/reader031/viewer/2022021922/5871c6b21a28ab55058b82c5/html5/thumbnails/1.jpg)
Social Media Reporting & Data Visualization
Best PracticesClass 4: New York University
Social Media Analytics I
@BrianHonigman
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Social Media Reporting Fundamentals
@BrianHonigman
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1. Choose Your Key Metrics to Report on a Goal or Set of Goals.
@BrianHonigman
Steps to Reporting Success on Social Media
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@BrianHonigman
Social Web Traffic Metrics
Conversions Time on Site Sales
Pages Per Visits Goal Completion
Pageviews Users Interaction with Social Plugins
Bounce Rate
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2. What’s the time frame you’re reporting on?
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Steps to Reporting Success on Social Media
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@BrianHonigman
Typical Reporting Timeframes
•Weekly
•Monthly
•Quarterly
•Annually
•Campaign Related
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3. Who is the report for at your organization?
@BrianHonigman
Steps to Reporting Success on Social Media
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@BrianHonigman
Reports Will Differ Based on Reviewer
•Just you.
•Informal meeting with colleague.
•Report progress to supervisor.
•Present findings at meeting.
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4. What tools will you use for timely, visual & accurate reporting?
@BrianHonigman
Steps to Reporting Success on Social Media
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@BrianHonigman
Measurement Tools with Basic Reporting Features
•Facebook Insights
•Twitter Analytics
•LinkedIn Company Page Analytics
•YouTube Analytics
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Basic Excel Report Exported from FB Insights
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@BrianHonigman
Measurement Tools with Robust Reporting
•Google Analytics
•Socialbakers
•Sprout Social
•Brandwatch
•Simply Measured
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5. What’s the best way to visualize the results of
your social media success?
@BrianHonigman
Steps to Reporting Success on Social Media
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@BrianHonigman
Effective Visual Reporting: •Goals and Segments
•Proper Context
•Highlights KPI’s
•Include Insights
•Power of Simplicity
•Forever Evolving
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@BrianHonigman
Effective Visual Reporting: Goals & Segments
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@BrianHonigman
Effective Visual Reporting: Proper Context
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@BrianHonigman
Effective Visual Reporting: Highlights KPI’s
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@BrianHonigman
Effective Visual Reporting: Includes Insights
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@BrianHonigman
Effective Visual Reporting: Power of Simplicity
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@BrianHonigman
Effective Visual Reporting: Forever Evolving
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@BrianHonigman
Google Analytics
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@BrianHonigman
Socialbakers
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@BrianHonigman
Sprout Social
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@BrianHonigman
Sumall
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@BrianHonigman
Simply Measured
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@BrianHonigman
Simply Measured
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@BrianHonigman
Simply Measured
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Questions!?
@BrianHonigman