2-25-14 Jorge Salazar
Social Media FringesPart 1 - StumbleUpon, Reddit
2-25-14
Broad Global Reach*Ignite Media 2012 Social Media Analysis Report based Google data
25 million users (TechCrunch)
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Mainly women� 20-30 somethings� 25-50k� some college
StumbleUpon - Purpose
� Content discovery (surprise button)
� Social Bookmarking
� Video is new
StumbleUpon + TACC
� Evergreens (lists, explainers)
� Simple posts with great pictures
� Stories with international flavor
� Momentum (zombies)
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Mostly Young Men
100 million monthly visitors
2-25-14
Rising star� US, Canada� 25k (honest?)� Some college
Reddit Purpose
� Social news website
� Up or down vote
� Text rules (comments)
� Throwback chat board
Reddit + TACC
� Ask me anything (engagement)
� Long, thoughtful, witty titles for posts
� Newsworthy