2-25-14 Jorge Salazar

Social Media FringesPart 1 - StumbleUpon, Reddit

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Broad Global Reach*Ignite Media 2012 Social Media Analysis Report based Google data

25 million users (TechCrunch)

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Mainly women� 20-30 somethings� 25-50k� some college

StumbleUpon - Purpose

� Content discovery (surprise button)

� Social Bookmarking

� Video is new

StumbleUpon + TACC

� Evergreens (lists, explainers)

� Simple posts with great pictures

� Stories with international flavor

� Momentum (zombies)

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Mostly Young Men

100 million monthly visitors

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Rising star� US, Canada� 25k (honest?)� Some college

Reddit Purpose

� Social news website

� Up or down vote

� Text rules (comments)

� Throwback chat board

Reddit + TACC

� Ask me anything (engagement)

� Long, thoughtful, witty titles for posts

� Newsworthy