THOMAS J. FOX

SOCIAL MEDIAPUTTING IT ALL TOGETHER

Western MA

Social Media 101

Social Media “By the

Numbers”

Manage Expectations

Making Social Media Work

Telling Your Story

Engagement

Western MA

845 Million users

15 hours, 33 minutes

monthly time on site

30 Billion monthly shared

content

77% interact with Brands

490 Million

unique visitors

92 Billion

monthly page views

100 Million active users

190 Million Tweets, daily

92% share content

DEFINE YOUR OBJECTIVES

Manage Expectations

Empower

Build Strategic Relationships

Build Your Brand

How Will You Use Social Media?

Educate the public

Build strategic relationships

Network with industry professionals

Empower consumers

Increase website traffic

Build your brand Western MA

MAKING SOCIAL MEDIA WORK

Social media Is 100% Engagement

Engagement Strategies

Personalize your brand

Respond to questions and comments

Prompt a response

Be brief

Share a variety of content

Encourage user-generated content

Recognize fans

Be consistent

Western MA

How People Perceive You

Tell Your Story

Brand Storytelling…

•What do you stand for?

•What is your purpose?

•What are your core values?

Self Analysis

•Talk ‘to’ your community – not ‘at’.

•Develop a dialog.

•Build on common interests.

Positioning

•Discuss your values.

•How have you helped others?

•How can you help your community?

Educate

Build Your Approach

Social media is a journey, not a destination

Trust is cultivated through sharing

Core values can’t be faked

Know why you matter

Make it matter to others – Tell Your Story

Western MA

Questions?

Thank You

THOMAS J. FOX

Phone: 413-330-5254Email: thomfox@thomfox.comTwitter: @ThomasJFox