Social Media: Putting It All Together
19
THOMAS J. FOX SOCIAL MEDIA PUTTING IT ALL TOGETHER Western MA
-
Upload
thomas-fox -
Category
Business
-
view
1.022 -
download
0
description
In the simplest sense, social media is a conversation supported by online tools, or networks. We know these networks as Facebook, Twitter, LinkedIn, and YouTube, to name a few. By way of these websites, millions of people share information, thoughts, and experiences each and every day. But that’s where things become less simple. At first glance, social media can appear “noisy,” but savvy users know how to get through the clutter and find their interests -- that’s where you come in. Social media is a contact sport, and as opposed to the hits, it the misses that hurt most. Like any effort, social media is an investment of time and energy, and often becomes overlooked because of the medium’s perceived complexities. The truth is social media can be a powerful, cost-effective opportunity to enhance public relations and customer engagement. But, like any communications initiative, you need a plan. Social Media: Putting It All Together provides simple, effective advice on how to make your investment in social media count. The presentation includes: the reach of social media, managing expectations, telling your story, maintaining a successful presence, and engaging followers. Social Media: Putting It All Together is great for beginners and intermediate social media users. Marketing professionals, non-profit executives and personnel, and anyone looking to make an impact through social networks will also find the information helpful.
Transcript of Social Media: Putting It All Together
THOMAS J. FOX
SOCIAL MEDIAPUTTING IT ALL TOGETHER
Western MA
Social Media 101
Social Media “By the
Numbers”
Manage Expectations
Making Social Media Work
Telling Your Story
Engagement
Western MA
845 Million users
15 hours, 33 minutes
monthly time on site
30 Billion monthly shared
content
77% interact with Brands
490 Million
unique visitors
92 Billion
monthly page views
100 Million active users
190 Million Tweets, daily
92% share content
DEFINE YOUR OBJECTIVES
Manage Expectations
Empower
Build Strategic Relationships
Build Your Brand
How Will You Use Social Media?
Educate the public
Build strategic relationships
Network with industry professionals
Empower consumers
Increase website traffic
Build your brand Western MA
MAKING SOCIAL MEDIA WORK
Social media Is 100% Engagement
Engagement Strategies
Personalize your brand
Respond to questions and comments
Prompt a response
Be brief
Share a variety of content
Encourage user-generated content
Recognize fans
Be consistent
Western MA
How People Perceive You
Tell Your Story
Brand Storytelling…
•What do you stand for?
•What is your purpose?
•What are your core values?
Self Analysis
•Talk ‘to’ your community – not ‘at’.
•Develop a dialog.
•Build on common interests.
Positioning
•Discuss your values.
•How have you helped others?
•How can you help your community?
Educate
Build Your Approach
Social media is a journey, not a destination
Trust is cultivated through sharing
Core values can’t be faked
Know why you matter
Make it matter to others – Tell Your Story
Western MA
Questions?
