Social Media Psychology and EconomicsHands-On Social Media for Utilities WorkshopJune 20, 2010/AWWA ACE ’10/Chicago, IL

Jon DiPietro, Domesticating ITjon.dipietro@domesticatingit.com

Handouts

This is a presentation, not a “slideument.”That means it works well when I present it, but doesn’t stand on its own. However, you can get the next-best-thing by downloading the notes here:

www.domesticatingit.com/social-media-psychology-economics

But first…

What’s enabling social media?

Digital Content

What’s enabling social media?

Moore’s Law

picture courtesy of Wgsimon, Wikipedia Commons, used under Creative Commons license

What’s enabling social media?

File Sharing

Web 2.0

Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/

What’s enabling social media?

These tools don’t get socially

interesting until they get technologically

boring.”

“

Psychology

Psychology:Social Animals

Dunbar’s Number

Social Norms vs.Economic Norms

Psychology:Social Animals

Psychology:Social Animals

Intrinsic Motivationvs.Extrinsic Motivations

Psychology:Cognitive Surplus

Spare Time

Folksonomies

courtesy heather.williams on Flickrcourtesy Easternblot on Flickrcourtesy heather.williams on Flickr

Psychology:Cognitive Surplus

Economics

Irrational Behavior

Economics:Freeking Out

courtesy beancounter on Flickr

Atoms vs.Bits

Economics:Freeking Out

Participation

Economics:Power Law

Contributions

Individual

Demand Curve

Economics:Power Law

Price

Demand

Power Law vs.Normal Distribution

Economics:Power Law

Birthday Paradox

Economics:Group Dynamics

courtesy Cade on Flickr

Connectors & Tipping Points

Economics:Group Dynamics

Democratization

Economics:Group Dynamics

Thank You

Email:jon.dipietro@domesticatingit.com

Blog:domesticatingit.com

Twitter:@JonDiPietro

Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com