Social Media Psychology and Economics
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Transcript of Social Media Psychology and Economics
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Social Media Psychology and EconomicsHands-On Social Media for Utilities WorkshopJune 20, 2010/AWWA ACE ’10/Chicago, IL
Jon DiPietro, Domesticating [email protected]
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Handouts
This is a presentation, not a “slideument.”That means it works well when I present it, but doesn’t stand on its own. However, you can get the next-best-thing by downloading the notes here:
www.domesticatingit.com/social-media-psychology-economics
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But first…
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What’s enabling social media?
Digital Content
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What’s enabling social media?
Moore’s Law
picture courtesy of Wgsimon, Wikipedia Commons, used under Creative Commons license
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What’s enabling social media?
File Sharing
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Web 2.0
Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/
What’s enabling social media?
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These tools don’t get socially
interesting until they get technologically
boring.”
“
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Psychology
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Psychology:Social Animals
Dunbar’s Number
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Social Norms vs.Economic Norms
Psychology:Social Animals
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Psychology:Social Animals
Intrinsic Motivationvs.Extrinsic Motivations
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Psychology:Cognitive Surplus
Spare Time
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Folksonomies
courtesy heather.williams on Flickrcourtesy Easternblot on Flickrcourtesy heather.williams on Flickr
Psychology:Cognitive Surplus
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Economics
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Irrational Behavior
Economics:Freeking Out
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courtesy beancounter on Flickr
Atoms vs.Bits
Economics:Freeking Out
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Participation
Economics:Power Law
Contributions
Individual
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Demand Curve
Economics:Power Law
Price
Demand
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Power Law vs.Normal Distribution
Economics:Power Law
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Birthday Paradox
Economics:Group Dynamics
courtesy Cade on Flickr
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Connectors & Tipping Points
Economics:Group Dynamics
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Democratization
Economics:Group Dynamics
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Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com