content strategy for SMM
presented by Lindsey Fair
what do customers
want to chat about?
what kind of pain are you solving?
know your
voice
tell a
story
make one
point
make it
shareable
make it
measurable
engagementconnection
passion
exchange
listeningdialogue
emotionsurprise
empathy
experience
celebrationreal-time
essencemeaning
authenticity
ngagementxchangemotionxperiencessence
• Know your voice• Tell a story• Make one point • Make shareable• Make it
trackable
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google
Images and flickr
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