Who is Dow Kokam?

• Formed in 2009

• Owned by the Dow Chemical Company, TK Advanced Battery LLC and Groupe Industriel Marcel Dassault

• Provide "economically viable" battery solutions for:

• Transportation, defense, industrial and medical industries

Challenges & Goals

• Challenges - Dow Kokam, as battery provider must balance:

• Battery power, Lifetime, Safety, Energy, Cost

• Goals - To be the top-of-mind lithium ion battery provider across varying industries, Dow Kokam must:

• Market knowledge and manufacturing expertise

• Viable, scalable, large-format battery technology

Campaign Theme"Combined Strengths, Magnified Results" - Foundation for future successSocial Media EngagementOnline Video/Photo StrategyGoogle Website OptimizerGoogle Analytics

Social Media Engagement

• Facebook

• Power Promotions

• Ads

• Twitter

• Giveaways

• Product Info

• Videos/Photos

• Current News

Online Video/Photo Strategy

YouTube, Vimeo, FlickrIndustry-specific, weekly videosTailored application of battery technology to fit customer needsExtreme/captivating applications of battery technology

Google Website Optimizer

• Address the appeal and functionality of website:

• Test varying page layouts to boost conversion rates

• Revise content to avoid circularity:

• Test varying content and content layout

Google Analytics

Determine how users:Find the websiteNavigate through the websiteBecome customers

Budget Recommendations

• $   5K - Social Media Engagement

• $ 70K - Online Video/Photo Strategy

• Free - Google Website Optimizer

• Free - Google Analytics

Proposed Timeline

• 90-day proposal:

• Constant contact with target market

• Enhancing engagement to increase ROI

• Increased SEO and conversion rates

Effective Execution

• Understand consumer base

• Combine social media strategies to magnify results

• Easily accessible website with appealing and functional web copy