Download - Social media is push and pull and that's why you need a verbal identity l

Chris West T: @VerbID www.verbalidentity.co.uk

It’s all about new media. And old media.

Social Media just changed how a Consumer chooses a product and brand


Web 1.0

“Push” communications


Web 2.0

Push and Pull

HBR: Dec 2010


From now on, brands are in a conversation with consumers...

...whether they like it or not.


But you need traditional media to get brands in the initial decision set!

...whether they like it or not.

HBR: Dec 2010

But not everyone is equally engaged with a brand.

Different layers, different messages.


Verbal Identity isn’t just the strategy behind the conversations you’re in.


Verbal Identity isn’t just the strategy behind the conversations you’re in.

It’s also the strategy behind the conversations your customers are in.


Who’s Chris West anyway?

20 years as an award-winning copywriter for top London agencies (including Saatchi & Saatchi, BBH, Leagas Delaney, and Mother) and his own firm (clients include Unilever, Selfridges, Harry Winston, Tourneau, EMAP, Myla, Christie’s).Now leading a UK consultancy specialising in giving brands a competitive Verbal Identity in Social Media at www.verbalidentity.co.uk