Social media is push and pull and that's why you need a verbal identity l
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Transcript of Social media is push and pull and that's why you need a verbal identity l
Chris West T: @VerbID www.verbalidentity.co.uk
It’s all about new media. And old media.
Social Media just changed how a Consumer chooses a product and brand
Chris West T: @VerbID www.verbalidentity.co.uk
Web 1.0
“Push” communications
Chris West T: @VerbID www.verbalidentity.co.uk
Web 2.0
Push and Pull
HBR: Dec 2010
Chris West T: @VerbID www.verbalidentity.co.uk
From now on, brands are in a conversation with consumers...
...whether they like it or not.
Chris West T: @VerbID www.verbalidentity.co.uk
But you need traditional media to get brands in the initial decision set!
...whether they like it or not.
HBR: Dec 2010
But not everyone is equally engaged with a brand.
Different layers, different messages.
Chris West T: @VerbID www.verbalidentity.co.uk
Verbal Identity isn’t just the strategy behind the conversations you’re in.
Chris West T: @VerbID www.verbalidentity.co.uk
Verbal Identity isn’t just the strategy behind the conversations you’re in.
It’s also the strategy behind the conversations your customers are in.
Chris West T: @VerbID www.verbalidentity.co.uk
Who’s Chris West anyway?
20 years as an award-winning copywriter for top London agencies (including Saatchi & Saatchi, BBH, Leagas Delaney, and Mother) and his own firm (clients include Unilever, Selfridges, Harry Winston, Tourneau, EMAP, Myla, Christie’s).Now leading a UK consultancy specialising in giving brands a competitive Verbal Identity in Social Media at www.verbalidentity.co.uk