2. 2 What Brands Expect Out Of The Social Media Communication
?
3. 3 Pure Magic
4. 4 Do You Believe In Magic ?
5. 5 The Magic Is Gone
6. 6 The Criteria Changed Toward Performance And A Lot Of
Players Find Themselves Underperforming
7. 7 Understanding Commitment We Are Working In The Fashion
Industry
8. 8 Instead
9. Social is not the objective but the meaning Social is
natural selection Social is not only Facebook Your social brand is
different than your TV brand. Actually, forget about brand The
Social is about a cultural connection
10. 10 and while some brands can talk others better walk
11. 11 Real Life Excerpts It costs money You have no charisma
It doesnt help me with my initiatives You have no portfolio
strategy I have no response You have no commitment
12. 12 The Checklist Social Media Manager Social Media Strategy
Social Media Commitment
13. 13 Social Is Social people Social platforms Social
language