1. 1 On-line Talks

2. 2 What Brands Expect Out Of The Social Media Communication ?

3. 3 Pure Magic

4. 4 Do You Believe In Magic ?

5. 5 The Magic Is Gone

6. 6 The Criteria Changed Toward Performance And A Lot Of Players Find Themselves Underperforming

7. 7 Understanding Commitment We Are Working In The Fashion Industry

8. 8 Instead

9. Social is not the objective but the meaning Social is natural selection Social is not only Facebook Your social brand is different than your TV brand. Actually, forget about brand The Social is about a cultural connection

10. 10 and while some brands can talk others better walk

11. 11 Real Life Excerpts It costs money You have no charisma It doesnt help me with my initiatives You have no portfolio strategy I have no response You have no commitment

12. 12 The Checklist Social Media Manager Social Media Strategy Social Media Commitment

13. 13 Social Is Social people Social platforms Social language

14. 14 ThenMagic Happens