ed marshfor the stc ny metro chapter
20+ year technical writer▪ currently associate @ major financial firm
stc ny metro newsletter editor
creator▪ contentcontent.info
▪ content content podcast
drupal enthusiast
homebrewer▪ mmm beer
i’m not a social media expert.
yes. here’s why.
duh.
you have a unique insight for fun and profit
find your niche! my unique insight
podcast
content aggregation site▪ also, because lazy.
employers noticed.
what are mindtouch’s top 50 doing? twitter – every single one. linkedin blogging an unbelievable amount of self-promotion
http://www.mindtouch.com/blog/2014/04/25/top-50-most-influential-techcomm-experts-lets-connect-at-the-stc-summit-2014-techwhirl-or-writethedocs
only if you don’t want to commit career suicide.
linkedin forums and pulse are opportunities to display expertise.
pulse
it depends.
recruiters may not be trying to reach just you, but your network.
yes, twitter.
yes, but.
if you're introverted, create a persona no-pressure way to put yourself out there.
become a content curator
news breaking
industry
coverage of conferences
follow industry thought leaders they’re self-promoting
they’re people — most of them will respond to you!
networking
follow #hashtags #techcomm
#contentstrategy
create lists fellow techcommers
news sources
events
research what are your customers doing/thinking?
what are their pain points?
what are your competitors doing?
crowdsourcing anyone know why x is crashing when y?
what’s best practice for x?
you can answer questions, too!
twitter analytics
maybe. do you want your professional life mixed with your personal?
geek friends? yes.
if you’re a consultant or own a business, then adding a page is just another form of (free) advertising.(but also another place to maintain)
yeah.
self-promotion. duh.
it’s what we do.
blog post I wrote five years ago is still my biggest traffic. #$!$!%
podcast increased traffic to my about page by 187%
chance to be creative! use analytics to define your niche never know where it may take you
podcast?
video?
conference presentation?
uh oh.
it’s not easy to build a followingtakes work!
privacy?yes, it’s an issue.
yes, please.
edmarsh.com
@edmarsh
edmarsh.com/podcast
contentcontent.info
http://www.linkedin.com/in/edmarsh/
http://www.slideshare.net/theedmarsh/
yes, please.
Top Related