Social media for churches episcopal communicators conference
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THE SOCIAL CHURCH:CHURCH PAST
EPISCOPAL COMMUNICATORS
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SOCIAL MEDIA FOR BUSINESS
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SOCIAL MEDIA FOR BUSINESS
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SOCIAL MEDIA FOR BUSINESS
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#EPISCOM
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#EPISCOM @JUSTINWISE
#EPISCOM
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SOCIAL MEDIA FOR BUSINESS
YOU ARE HERE.
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#EPISCOM
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My biggest challenge is convincing people in the diocese that they need to keep up with
the times where technology and communications are concerned.
#EPISCOM
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Replacing the "known way" with risking and overcoming the
unknown electronic methods of communication. Educating board
members to use 21st century methods of communication.
#EPISCOM
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While most parishes do have websites, they are not kept up to date due to the aging population
of their parish.
#EPISCOM
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Low resources, high expectations; followed by frustration when
di!cult priority decisions mean I can't support everyone.
#EPISCOM
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Combining monitoring systems for all platforms and unpacking key metrics to ensure greatest
impact for audiences.
#EPISCOM
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Getting through gate-keepers (dioceses, congregation sta") to
"end users" in the pews.
#EPISCOM
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Older congregation with limited computer
knowledge.
#EPISCOM
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Knowing how to use social media e"ectively in ministry.
#EPISCOM
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Not enough time to learn new skills.
#EPISCOM
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One person shop.
#EPISCOM
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FAVORITE: Open-ended questions.
#EPISCOM
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From the tribe of Issachar, there were 200 leaders of the tribe
with their relatives. All these men understood the signs of the times
and knew the best course for Israel to take.
1 CHRONICLES 13
#EPISCOM
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ORAL
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EPISCOPAL COMMUNICATORS
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BROADCAST
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EPISCOPAL COMMUNICATORS
DIGITAL
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#EPISCOM
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WE ARE HERE.
#EPISCOM
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1 IN 5One in every !ve page views happens on
Facebook.com
#EPISCOM
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200000000000000
200 trillion text messages sent per day.
#EPISCOM
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#EPISCOM
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Within a generation or two the world will move from a primarily analog-augmented existence to a
digitally-dependent one.
CYNTHIA WARE DigitalSancutary.org
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TECHNOLOGY?
#EPISCOM
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ANYTHING WHICHEXTENDS OUR
REACH.TECHNOLOGY
#EPISCOM
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ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
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ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
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ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
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ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
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ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
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EPISCOPAL COMMUNICATORS
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ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
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EPISCOPAL COMMUNICATORS
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ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
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EPISCOPAL COMMUNICATORS
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Technology doesn't move backwards. No society de-
industrializes.
TINA FEYAuthor & Actress
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New wine must be poured into new wineskins.
JESUS
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QUESTIONS?
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THE SOCIAL CHURCH:CHURCH PRESENT
EPISCOPAL COMMUNICATORS
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If you preach the gospel in all aspects with the exception of the issues which deal specifically with your time—you are not preaching
the gospel at all.
MARTIN LUTHERTheologian & Beer Drinker
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Web Social MediaBlog
Static DynamicDynamic
Information-driven
Relationship-drivenContent-driven
Educate QuestionsStory
Brain VoiceFace
ONLINE PRESENCE MATRIX
© 2013 Justin Wise
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NEW MEDIA VALUE #1:INTERACTIVITY
Looking for a mouse
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NEW MEDIA VALUE #1:INTERACTIVITY
Looking for a mouse
Obama wins big
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NEW MEDIA VALUE #1:INTERACTIVITY
Looking for a mouse
Obama wins big
Twitter experiment
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NEW MEDIA VALUE #2:PERSONALIZATION
Jock Rock, Vol. 1
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NEW MEDIA VALUE #2:PERSONALIZATION
Jock Rock, Vol. 1
DVR, Netflix, Hulu
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NEW MEDIA VALUE #2:PERSONALIZATION
Jock Rock, Vol. 1
DVR, Netflix, Hulu
Thomas Je"erson Bible
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DOESN’T FIT!
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TWEET HIM:@MIKEHOUSHOLDER
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NEW MEDIA VALUE #3:UBIQUITY
O-R-E-O
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NEW MEDIA VALUE #3:UBIQUITY
O-R-E-O
Smart Watch
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NEW MEDIA VALUE #3:UBIQUITY
O-R-E-O
Smart Watch
Google Glass
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NEW MEDIA VALUE #4:CONNECTEDNESS
Pope’s Got His GrooveBack
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NEW MEDIA VALUE #4:CONNECTEDNESS
Pope’s Got His GrooveBack
Black & Yellow
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NEW MEDIA VALUE #4:CONNECTEDNESS
Pope’s Got His GrooveBack
Black & Yellow
Digital Detox
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The Gospel is transmitted along relational lines.
ALAN HIRSCHAuthor
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NEW MEDIA VALUE #5:SHARING
Dialogue is the newmonologue
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IN•FORMINGThe ability to be your own self-directed and self-empowered
researcher, editor, and selector of entertainment without having to
watch television or go to the library or the movie theater
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IN•FORMINGThe ability to be your own self-directed and self-empowered
researcher, editor, and selector of entertainment without having to
watch television or go to the library or the movie theater
...or to church
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NEW MEDIA VALUE #5:SHARING
Dialogue is the newmonologue
Great flattening out
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The web is post-bureaucratic structure ... Churches need to be
fervent and flexible communities–participatory and open source
[much like the web].
GARY HAMELWall Street Journal
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The Facebook generation does not want to go to a church that feels like a corporation. They want a flexible community that has a
cause. A cause they can organically help create.
GARY HAMELWall Street Journal
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CORPORATIONCOMMUNITY
CAUSE
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CORPORATIONCOMMUNITY
CAUSE
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CORPORATIONCOMMUNITY
CAUSE
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NEW MEDIA VALUE #5:SHARING
Dialogue is the newmonologue
Great flattening out
Open-source
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Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
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Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
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Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
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Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
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Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
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QUESTIONS?
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