Communicators Conference Planning

8/9/2019 Communicators Conference Planning

1/17

Communication Committee

Planning session forCommunicators Conference

April 24, 2010DoubleTree, Seatac


2/17

7:15 AM Registration Table Setup

7:30 AM Registration Open, Continental Breakfast

8:30 AM Welcome (Plenary) 8:45 AM Active Communications (Plenary)

10:15 AM BREAK

10:30 AM Workshop A (1 hr): Get ConnectedWorkshop B (1 hr): Desktop Publishing

11:30 AM Communicator to Communicator

12:15 PM Lunch break 1:00 PM Workshop C (1.5 hr) : LaborWeb 2.0

Workshop D (1.5 hr) : Power Communications

2:30 PM BREAK

2:45 PM Workshop E (1.25 hr): Blogging 101Workshop F (1.25 hr): Starting your own blog - The CSD modelWorkshop G (1.25 hr): Newsletter strategies & designs

4:00 PM BREAK

4:15 PM The Final Say (Plenary)Coming Soon: Salsa & Unions AmericaShare and Report Challenge IdeasEvaluation form, drawings

5:00 PM Adjourn


3/17

LaborWeb 1.0(2 hrs) Presenter: Laura, Tim

Facilitators: Larry, RickPresenterTools: Projecter/Screen + Internet; Attendee Provided Wireless

Friday evening, 6:00 PM

Minimum # 5 (5 are registered!) Maximum # 20

Wireless internet ($75/room, $10pp)


4/17

Registration(1 hour, 7:30 AM) TABLE STAFF: Don, Sherry, Nellie, Julianne

Hand out packets AFSCME folders

Agenda, schedule

Hotline card Workshop materials

Pens, notepads

Registration not required/requested forworkshops. Attendees self select.

Sign-in sheets for each workshop.


5/17

Welcome MessagePresenters Carol Dotlich, Julianne Moore

Framing the day Local communicators play a key role.

Learn what communication tools/systems are already in placethat locals can use.

Learn how to make best use of our communication tools/systems. Promote the tools/systems to local members, worksite leaders.

What you need to be an active communicator.

How to use communication tools to mobilize members for thecollective bargaining campaign(s).

Introduce CHALLENGE IDEAS, Commitment statements, drawings atFinal Say (final session of the day).

What ideas/projects/tools should the communications committeeconsider adding or improving to help locals mobilize members for

contract campaigns and legislative session?


6/17

Active Communications(1.5 hrs) INSTRUCTOR(S): Tim Welch, Committee Panel

PresenterTools: Projecter/Internet;

Video/images of our members in action.

Standard communication policiesTim

Using communication team/committeeShellie, Dan & John

Cost and optionsCheryl West (Newsletter, outside printer), Sherry Hewitt (Newsletter, WFSEprinter), Gayle (BU Blog), Julianne (Phone tree), Larry (LaborWeb)

Adopting a Logo - Process, purposeLarry, Rick

Media Relations - Staying on message.Tim

Blogs

Desk drops

Newsletters

Logo

Publicpresence/activities

Phone tree

Email lists


7/17

Get Connected(1 hr) INSTRUCTOR: Tim Welch Facilitators: Cathy, DeFrance

PresenterTools: Projecter/Screen + Internet Exercise: Scavenger Hunt

Websites: WFSE.org for Hotline and information by Department/Committee

Local LaborWeb sites for Local-driven meetings, news and more

Blogs - special interest, bargaining unit, department

Email network: Action Center - Hotline, Enews, Full List

Social Network: Facebook, Twitter, YouTube

Mobile devices: WFSE blogs, Text Messaging (council-driven)

Review current usage (statistics)

Improving Usage: Getting members (and staff)to use the new communication tools we now have.


8/17

Desktop Publishing(1 hr) INSTRUCTOR: Laura Reisdorph, Sherry Hewitt

PresenterTools: Projecter/ 2 Screens Handout: Templates

Using Word and Publisher to design literature

Demonstrate creating the basic components of a

newsletter/flyer using Word and Publisher

Creating headers, mastheads

Using columns/panels or organize content

Adding eye appeal (photos, charts, white space)

Table of contents, content ticklers

Date, page numbers


9/17

Communicator to Communicator(45 min) INSTRUCTOR: Sue HenricksenPresenterTools: Projecter/Screen + Internet

Networking with fellow communicators

Small group exercise:In order to better mobilize members tosupport contract negotiations andlegislative session: What can you local do to enhance the flow of

communication to members?

What do you believe the council should do tohelp support locals achieve this goal?

CHALLENGE IDEAS REMINDER

Table Groups:

Assigned seating

General scheme

Larger locals may besplit

Flip charts


10/17

LaborWeb 2.0(1.5 hr) INSTRUCTOR: Laura Reisdorph, Don, Larry and DeFrance

PresenterTools: Projecter/Screen + Internet

Go behind the scenes to learn the

basics of source code. Using Google analytics (slides)

Using the Photo Gallery fully.

Embedding media to an article: YouTube video

Flickr Slideshow


11/17

Power Communications(1.5 hrs) INSTRUCTOR: Tim WelchFACILITATORS: Rick, Gayle, Julianne, John and Nellie

PresenterTools: Projecter/Screen

Effective worksite communication strategies

Using deskdrop flyers (news, events) Rick, John

Bulletin board strategies (permanent information)Julianne

Text Messaging Gayle

Phone Trees Nellie

Mobilizing Members to Olympia Julianne

Group Exercise:

Use a hotline bulletin/message to activate aworkplace communication plan.


12/17

Blogging 101(1.25 hrs) INSTRUCTOR: Laura Reisdorph, Julianne


Blogging makes the news spin.Why should we care?

Writers, readers and commentersneeded.

Where to find local newspaper blogs.

Where to find WFSE blogs. How to comment on and follow blogs.


13/17

Starting a member-driven blog:

The CSD Model(1.25 hrs) INSTRUCTOR: Gayle, Dan, Karen Mork


A WFSE Bargaining Unit blog Making the decision, establishing a plan

Requesting Training

Our Purpose - collecting information from

members for UMCC meetings Exploring expanded uses


14/17

Newsletter Strategies & Design(1.25 hrs) INSTRUCTOR: Tim, John, Sherry, Don

PresenterTools: Projecter/Screen

Purpose (inform, educate, advocate)

Delegating - the secret to success

Cost, size, production tools Delivery schedule (monthly, quarterly)

Planning timeline

Design elements Permanent components

Features

Feedback


15/17

The Final Say(1.25 hrs) INSTRUCTOR: Rick and Larry


Raffle tickets passed out to all in attendance.Lin, Nellie, Cathy, DeFrance

Coming soon: Salsa Laura

Unions America Online Conferencing Laura

Small Group Exercise: Sharing ideas and goals SHARE CHALLENGE IDEAS by table

Report out best of the best ideas

Closing remarks

Evaluation of conference


16/17

Evaluation On separate PDF


17/17

Conference Planning

Promoting the conference 3/5 Letters to Presidents

3/5 Online registration, updated 3/13, issues 3/13-3/15

3/12 Email to Presidents

3/13 Follow-up with Presidents by committee members Hotline/Newspaper coverage

Local Meeting announcements

Other:

Registration County

Scavenger hunt, Challenge,

Drawing for Flip video camera

Communicators Conference Planning

Documents

Transcript of Communicators Conference Planning