Social Media for Busy Professionals

Kate BladowStrategist, Powered Pursuits

We All Network

But Now It Doesn't Just Look Like...

It Also Looks Like...

People Use Different Tools

VocabularyProfilesPages

GroupsFriends

Quick Stats• More than 800 million

active users• 50% of those users log on

in any given day

Some Examples

VocabularyTweets

RetweetsLists

Followers

Quick Stats• 190 million users• 65 million tweets/day• More than 800,000

searches/day

Some Examples

VocabularyProfiles

ContactsCompanies

Groups

Quick Stats• 120 million members• 2 billion searches for

people in 2010

Some Examples

VocabularyPosts

CommentsRSS Feeds

News Reader

Quick Stats• Over 155 million blogs

have been identified• Almost 2 million posts

indexed every 24 hours

Some Examples

What To Do When You Don't Have Much Time

1. Set up a LinkedIn profile.2. Listen to what's happening online.3. Participate in a community.4. Create and nurture a community.

Start Up Tasks• Sign up.• Set up profile.• Add connections.

Create a LinkedIn Profile

Ongoing Tasks• Add connections.• Update profile.• Respond to

messages.

Demonstrations

1. LinkedIn profile

Start Up Tasks• Sign up for a news

reader.• Set up keyword

alerts for sites you want to listen to.

Listen to What's Happening Online

Ongoing Tasks• Review material.• Tweak keywords.

Demonstrations

1. Google Reader2. Google Alerts3. Twitter Search4. LexMonitor

Start Up Tasks• Find the right

community for you.• Listen and get to

know community's culture.

Participate in a Community

Ongoing Tasks• Participate.• Add value.

Demonstrations

1. Twitter2. Facebook3. LinkedIn Groups4. Blogs

Start Up Tasks• Set up the group.

Create and Nurture a Community

Ongoing Tasks• Create content.• Market group.• Administrating

group.

Demonstrations

1. Blogs2. LinkedIn Group3. Facebook Page4. Facebook Group

Tips● Be a person and remember there are

people on the other side.● Post whatever you want, but be

ready to live with the consequences.● Combine your online and offline

networking for the greatest impact.

Tips● Make it a good habit.● Watch what other people do and

then figure out your style.● Mix personal and professional. Or

don't. It's up to you.● No one knows what their first post

should be. Just post something and get it over with.

Contact Information

Kate BladowFounder & Strategist, Powered Pursuitspresentations@poweredpursuits.com