Social media for business & professionals
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Transcript of Social media for business & professionals
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Social Media for Business & ProfessionalsChicago Computer SocietyJune 29, 2011
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What is social media?
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Or, is it…
Your way to connect with your customers
Their way to connect with you
Is it…
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What is the social web?
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Every 60 seconds
Source: Media Bistro http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-infographic.jpg
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Why does my business need Social Media?
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WOMM CycleYou give clients something to
talk about
They tell their friends
Who tell their friends
Everyone comes back to
buy more
You sell more
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Where do we start?
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Social media is…
Tools and tech
Platforms
Language
Communication
A way to talk with customers
A way for customers to talk with you
A way for customers to talk for you
Measurement
Impact
Results
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I am guessing you have heard of most of these…
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But it isn’t just the tools…It’s how and what you share too….
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Connect without spamming
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SM Success in Seven Steps
1. Be yourself2. Be connected3. Do it when you have time4. Watch for problems5. Share the best – not just your
stuff6. Be where your business is7. Monitor with tools but respond as a
human
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3 social sites you should know about
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So, let’s talk about what you don’t know about… Quora Amplify Social Mention
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What is the next big thing?
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Wrap up Have a great story Follow the seven steps Be the best – and make sure that your
customers know it!