Social Media for Interior Design Professionals
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![Page 1: Social Media for Interior Design Professionals](https://reader035.fdocuments.us/reader035/viewer/2022070316/555abd20d8b42a761a8b469f/html5/thumbnails/1.jpg)
Creating a Social Media Strategy for Interior Design Professionals
Denver Merchandise MartMonday, March 7, 2011
Kim Mears mears:CONSULTING
a digital marketing agency
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Social Media has completely changed the way we communicate with our
colleagues & clients
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Today’s Marketing Myths
If I shout loud enough they will listen
Build it and they will come
“I have 20 years of experience, don’t they KNOW that?”
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How Do Clients Find You?
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Almighty Google
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Find a Niche? Become an Expert
Warm & Cozy Rustic Modern Interior
Design
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LinkedIn, the Virtual Business Card
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LinkedIn Profile
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Linkedin Applications
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Linkedin = Professional Development
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How are you connected?
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How are you connected Part 2
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(Letters of) Recommendation
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Business Promotion
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• 500+ million users
• More than 900,000 local businesses have active Fan Pages on Facebook
• The fastest growing demographic on Facebook is women 45-55 years old.
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Facebook = Community
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Facebook = Professional Development
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Facebook = Clients
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Twitter? Really?... REALLY!
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Twitter for Research
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Twitter for Trends
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What’s Coming/What’s Here?
o Geo-tagging or Geo-location- Foursquare, Facebook Places
o Mobile Computing- 59% of adults now access the internet
wirelesslyusing a laptop or cell phone
o Photo and Video Sharing- YouTube is #2 behind Google as the world’slargest search engine
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Next Steps?
o Take the plunge...o Create a strategy – what is your niche,
who do you want to reach, why?o Get help if you need it!
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THANK YOU!
Kim MearsMears Consulting, LLC303.564.0494www.mearsconsulting.comfacebook.com/mearsconsultingtwitter.com/kimontheflylinkedin.com/in/kimhughesmears