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Social Media for B2BBy Roger KondratSocial Media Strategist
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Who is Roger Kondrat?
• Entrepreneur• Professional Speaker (Canada, UK, US)• Online Marketing Consultant• Blogger• Hockey & Rugby lover
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What are we going to talk about?
• The Web today• What is social media?• Who is using social media?• Why social media is being used?• What are the results when social media
is being used properly?• Social Media Tips and Timbits
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WHAT IS SOCIAL MEDIA?
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Social Media is….
• It is the collaboration or sharing of information between two or more people online
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Social Media Control
• Control is an illusion. If you don’t believe me just ask ‘poochy’
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Connect don’t shout
• Broadcasting • Conversations & Relationships
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Conversations are taking place
• Are you getting involved?
• Or not?
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Social Media looks like….
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What can I use social media for?• Customer service• Product
development• Sales• Marketing• Building
relationships• Competitor analysis• PR
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Social Media may feel like….
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WOW..
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Clients
• How do you find them now? Golfing? Calling? Existing mailing/contact lists?
• Does anyone get clients via the web? Google?
• Do you analyze web traffic to your website?
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Inbound Marketing!
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‘Like all marketing efforts, the quality of your experiences will
vary!’
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Social Media around the World.
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Who is NOT using Social Media?
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44% of B2B not using Social Media
• 8% Construction• 2.7% Law• 2.4% Industrial Goods and Services
• The largest sector by adoption is Retail at 13.4%
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Who is using Social Media?
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New HorizonsDell
12 Million Canadians – 76% growth this year
85 Million Americans
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But my customers are not on Facebook!
• 2/3rds are out of University• Fastest growing demographic is over 35 years old• 6 million NEW Facebook Fans every day• Facebook Pages improve the likelihood you will be
found by Google
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‘Engage the hidden buyers!’
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Technographics of your clients• *This is how people use technology• According to Forrester
91% of these technology decision-makers were Spectators 69% of those surveyed said they were using this technology
for business purposes. Only 5% are non-participants. 55% of these decision-makers were in social networks
(Joiners) — despite being mature businesspeople and not college students
The level of participation for business purposes is also very high
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The new Paradigm• Client Self-Service
Knowledge sharing for a price
• Client research• Learning• Relationship building
Community users remain customers 50% longer than non-community users
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What can happen when social media is
used wisely?
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B2B Guru’s – Did you know?
• Company is 10 years old• 14 employees total• Wrote a book on ‘Simple’• Over 3 million people
use their Project Management product Basecamp
• 250,000 unique visitors• 87,000+ backlinks
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Calgary company Started in 1987 Schools buy but Teachers
use!
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Social Media Tips and Timbits…
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Social Media Strategy Checklist
• What are your goals?• Why Social Media?• Which type of social media
platform is best? Twitter? Facebook? How whey these
platforms/tools help you to achieve success
• Control?• Resources• How will you measure success?
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• L.A.M.A. Listen Act Measure Adapt
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Listen
Measure Conversion
rates Traffic
Adapt Research Trends
LAMA
Act
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“Community users remain customers 50%
longer than non-community users”
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West17Media
• Strategic Planning and Consulting• Reputation Management• Custom Training & Workshops• Crisis Management• Search Engine Optimization• Custom Analytics Implementation• Social Software Development
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• Questions?
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Contact Details
• http://www.west17media.com• http://twitter.com/roger• Facebook Community (http://www.facebook.com/west17media)
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