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SocialMedia.orgHow to hire a Social Media /
Community Manager
• Speed vs. Quality vs. Cost• Lots of data – bad hires hurt• Brand Ambassador• Who by Smart & Street
– Scorecards– Purposeful interviews– Science instead of voodoo
Hiring is hard
What kind of CM?Content Membership
Curating social media pages Association model
Posting content Moderator/discussion leader
Encouraging comments and responding Suggesting topics
Editorial experience Defining behaviors
Brand voice Defending boundaries
VS
Peer-to-Peer Spectrum
Publish Content
Only
Content + Comments
Content + Peer-to-Peer Community
Primarily Community
Driven
100% Peer-to-Peer
How we do it
• Culture First• Science not voodoo• Trust gut on negatives,
but not skills• Radical Transparency• Can’t teach values
Core Hiring Principles
The Essentials:• Moderator Experience• Relationship Person• Context/Empathy• Industry Knowledge• Process-driven
Membership Director
• Writing Skills – articulate with personality
• Context/Empathy• Passionate about what you do• Journalism backgrounds• Gravitas vs. Peppiness• Introduce Slowly • Service-oriented
Things to consider
Questions? Need more info? We’re happy to help.
• Email: [email protected]• Phone: 512-651-4800• Online: socialmedia.org & gaspedal.com
Want to Learn More About Joining our team?
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