SMB "How to Hire a Social Media or Community Manager"

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SocialMedia.org How to hire a Social Media / Community Manager

description

Brian Parks, VP of Community Development at SocialMedia.org, shares best practices for defining, finding, and hiring social media and community managers. Originally presented at Social Media Breakfast Austin #39.

Transcript of SMB "How to Hire a Social Media or Community Manager"

Page 1: SMB "How to Hire a Social Media or Community Manager"

SocialMedia.orgHow to hire a Social Media /

Community Manager

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• Speed vs. Quality vs. Cost• Lots of data – bad hires hurt• Brand Ambassador• Who by Smart & Street

– Scorecards– Purposeful interviews– Science instead of voodoo

Hiring is hard

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What kind of CM?Content Membership

Curating social media pages Association model

Posting content Moderator/discussion leader

Encouraging comments and responding Suggesting topics

Editorial experience Defining behaviors

Brand voice Defending boundaries

VS

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Peer-to-Peer Spectrum

Publish Content

Only

Content + Comments

Content + Peer-to-Peer Community

Primarily Community

Driven

100% Peer-to-Peer

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How we do it

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• Culture First• Science not voodoo• Trust gut on negatives,

but not skills• Radical Transparency• Can’t teach values

Core Hiring Principles

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The Essentials:• Moderator Experience• Relationship Person• Context/Empathy• Industry Knowledge• Process-driven

Membership Director

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• Writing Skills – articulate with personality

• Context/Empathy• Passionate about what you do• Journalism backgrounds• Gravitas vs. Peppiness• Introduce Slowly • Service-oriented

Things to consider

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Questions? Need more info? We’re happy to help.

• Email: [email protected]• Phone: 512-651-4800• Online: socialmedia.org & gaspedal.com

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