July 15, 2009
Slingshot Design Your RideCampaign Summary
Company Confidential
Design Your Ride Campaign OverviewSocial media campaign featured across Wakesites.com
and ProductPulse on Facebook; consumers submitted designs, voted on their favorites and shared their interest with friends
• Contest conducted over ten weeks, February 19th through May 9th, 2009. Additionally, products will remain on ProductPulse indefinitely
• Contest was promoted on Wakesites (to reach designers and participants) and on ProductPulse and other Friend2Friend applications to reach participants on Facebook
• Participants were allowed to design, vote and comment
• Impressions were generated using a combination of social network and ProductPulse features2
Company Confidential
The Numbers
* Following the promotion, ProductPulse users will continue to display their recommendations, in 30 days following the campaign this is expected to be an additional 3.5M+ impressions
10 Week Total
Next 30 Days*
Participants 33,048 n/a
Designs Submitted 131 n/a
User Comments 567 150
Impressions 9.8M 3.5M+
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Promotion Demographics
• Campaign drew significantly more females than our standard demographic (60% Female)
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• Age shifted lower than PP norm, reaching more school/college age consumers (potentially due to timing and product line)
66% Female
66% Male
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Participation—Submitting Designs
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Participation—Voting on WakeSites
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Participation—Voting on Facebook
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Commenting
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Almost 600 Comments on Designs
TagCloud shows the frequency of words consumers used to describe the designs
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Impressions
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9.8M Impressions in 60 Days
My Stuff
Display Ads Promoting Contest
Voting Displays
Feeds, Notifications, Invites
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Summary
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Company Confidential
Summary
• Wakesites.com and ProductPulse activated Slingshot Wake Boards among friends online at Facebook and will deliver over 13 million social impressions within 100 days− Synchronization and leverage across several sites
(Wakesites.com, PP application and Facebook)
• Participants had the opportunity to design, vote and comment on Slingshot boards− Over 130 board designs were submitted − 33,000 users voted on designs…and by voting those users put
Slingshot in front of their friends on the Facebook Feed
• Review and Synthesis of users’ comments revealed highly favorable feelings toward the designs and Slingshot’s products
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