July 15, 2009

Slingshot Design Your RideCampaign Summary

Company Confidential

Design Your Ride Campaign OverviewSocial media campaign featured across Wakesites.com

and ProductPulse on Facebook; consumers submitted designs, voted on their favorites and shared their interest with friends

• Contest conducted over ten weeks, February 19th through May 9th, 2009. Additionally, products will remain on ProductPulse indefinitely

• Contest was promoted on Wakesites (to reach designers and participants) and on ProductPulse and other Friend2Friend applications to reach participants on Facebook

• Participants were allowed to design, vote and comment

• Impressions were generated using a combination of social network and ProductPulse features2

Company Confidential

The Numbers

* Following the promotion, ProductPulse users will continue to display their recommendations, in 30 days following the campaign this is expected to be an additional 3.5M+ impressions

10 Week Total

Next 30 Days*

Participants 33,048 n/a

Designs Submitted 131 n/a

User Comments 567 150

Impressions 9.8M 3.5M+

3

Company Confidential

Promotion Demographics

• Campaign drew significantly more females than our standard demographic (60% Female)

4

• Age shifted lower than PP norm, reaching more school/college age consumers (potentially due to timing and product line)

66% Female

66% Male

Company Confidential

Participation—Submitting Designs

5

Company Confidential

Participation—Voting on WakeSites

6

Company Confidential

Participation—Voting on Facebook

7

Commenting

8

Company Confidential

Almost 600 Comments on Designs

TagCloud shows the frequency of words consumers used to describe the designs

9

Impressions

10

Company Confidential

9.8M Impressions in 60 Days

My Stuff

Display Ads Promoting Contest

Voting Displays

Feeds, Notifications, Invites

11

Summary

12

Company Confidential

Summary

• Wakesites.com and ProductPulse activated Slingshot Wake Boards among friends online at Facebook and will deliver over 13 million social impressions within 100 days− Synchronization and leverage across several sites

(Wakesites.com, PP application and Facebook)

• Participants had the opportunity to design, vote and comment on Slingshot boards− Over 130 board designs were submitted − 33,000 users voted on designs…and by voting those users put

Slingshot in front of their friends on the Facebook Feed

• Review and Synthesis of users’ comments revealed highly favorable feelings toward the designs and Slingshot’s products

13