Download - Ska Vision Presentation Eng2010 Bg Market April

1

April 2010

Ska VisionYour Cost-effective Partner 24/7

2

Why the bamboo?

The bamboo has many facets, which

successfully complement to each other. It is

fast-growing grass, but with woody stems. It

is flexible, but strong. Bamboo is a symbol

of longevity and friendship in some cultures.

It is not expensive and could be used for a

great variety of purposes.

All in all bamboo is friendly and versatile,

durable and non-expensive, just the same

way we are.

3

Contents

Who we are and what we believe?

Brief history

Main activities and services

Why to work with us?

What benefits do we offer?

Company’s structure

Contacts

4

Who we are and what we believe?

SKA Vision is a marketing and communications agency;

It employs a team of marketing, advertising and PR experts;

We see our role as your assistants in creation of vital brands. Brands that successfully

manage to attract and hold customers’ attention and loyalty;

We are confident, that one skillfully built brand on many occasions makes the only

difference between the company’s success and failure.

5

SKA Vision was set up in 1999 with lots of passion, will and enthusiasm. Its founder put into

practice all he had learned while working for the Bulgarian office of prominent advertising

agency and well-known world brands. His desire was the new agency to combine

internationally recognized full-service advertising agency standards with more flexibility and

promptness;

This proved to be a good strategy and soon clients realized agency’s potential and it started

working on some BTL projects for brands like Danone, Kraft and Carlsberg;

In the following years agency’s healthy attitude towards problems added new clients and

new services to company’s portfolio. The team grew up and experienced in creation of

strong brands through long-term communication campaigns, consistent graphic conceptions

and modern corporate identity development;

We successfully worked on and completed various communication projects for companies

and brands like UniCredit Group, Bata, Nivea, Mars, Gillette and many others.

Brief history

6

Main activities

Branding;

Graphic design and desktop publishing;

WEB design, programming and maintenance;

Printing

Production - Custom and Hand-made

Photo shooting and processing

7

Branding

Brand architecture;

Positioning and re-positioning;

Brand communications management;

Naming and verbal branding

We start any brand’s communication process by deciding what of the brand essence (rational and/or

emotional benefits, character, promise) to stress on and which way it should be communicated.

You have the opportunity to receive an external opinion of specialists with huge experience in dealing

with different brands, from different industries.

8

Graphic design

Logo and other corporate identity materials;

Business presentations, annual reports, trade catalogues;

Posters, flyers, others;

Packages

Restaurant and hotel consumables

Visuals for print media;

Visuals for outdoor and transport advertising

The agency offers customized graphic design solutions for a broad range of printed materials.

We will plan, develop, and deliver any size project from small one-off logos, business cards, and brochures to

comprehensive branding & identity packages.

9

Graphic design – Examples - Logo

This Bata’s brand originated from India and

Hawaii, but became truly popular in Africa.

Last year the brand was re-positioned from

mainly-on-the-beach used flip-flops to a

lifestyle product, which could be used while

site seeing, shopping, lounging etc.

This re-positioning reflected in the new logo

and packaging, which had to encompass

brand’s African popularity with the new global

targets.

10


Fiberlan is a small, but flexible Internet provider in

Sofia. The quality of their services mainly depends on

the fiber cables they use. Its logo should represent at

one and the same time the technological, but warm,

young and friendly character of the brand.

11


Bulgarian company – a retailer of joinery and

other specialized and qualitative building

materials – Italian pargets, paints, terracotta,

other.

12


Alu-plast was the second biggest Bulgarian

joinery producer and retailer. The new

company’s logo had to replace an obsolete

one, and to suggest a modern view and

friendly outlook of company trying to reach

the first spot into the category.

13

Graphic design - Examples

Pons Holding calendar and trade catalogue.

14


NLB bank Annual report

15


Address real estates - calendar

16


UniCredit Bulbank – Product presentation

17


UniCredit Group posters and leaflets

18

Graphic design – Examples - Packaging

Marie Claire – shoebox, shoe tag and inlay

tissue paper

19


Margarine

20


Bebelan – company selling babies’ products

21


Comfit – poster and media visual Sundrops – poster and media visual

22


Address (estates) – fair stand

23


Alu-plast fair stand

24


Patapata standers

25


Alu-plast transport advertising

26


Alu-plast shop branding

27

Desktop publishing

Company’s brochure, catalogues and other documents;

Books; Company Newspapers and newsletters;

Replication - implementation of your idea for different advertising vehicles. We would find some

appropriate creative solutions for you to choose from and then we would DTP the right one;

Brand manual development, including text translation, artwork generation and/or appropriate

amendments;

Vector and raster graphics editing, rendering, 3-D modeling;

Text setting, editing and modifying.

You have an Idea. it’s even visualized by your design team. We could put the final touches and DTP in various

electronic formats and on different platforms, prepress and print.

At the end of the process you would receive your document prepared in the desired format:pdf, tiff, eps, or

whatever else format you need along with the working files.

28

Web sites design, programming and maintenance

Web design and multimedia - When we design graphics and multimedia, we design them to

visually communicate your ideas to your customers, employees and suppliers. Among our

multimedia services you will find tools to help you add new dimensions to your website and

your business. Our graphics & multimedia services include interface design, image editing,

photography, Flash, 2D and 3D animation, 3D rendering, sound production, video

production, corporate presentations, banner design and other online advertisement designs;

To turn Internet into competitive advantage you need professional web site, which in addition to showcase your

products and services, give you credibility and bolster a trust-based relationship between you and your

customers.

We see the opportunity to create a masterpiece in every project - from online marketing campaigns, through

corporate websites and fully interactive presentations and complex website solutions.

29

Web sites design, programming and maintenance

WEB development - All of the websites we build are designed to work in multiple browsers at

different screen resolutions and sizes. Websites can be based on entirely HTML platform or

hybrid HTML & Flash structures, backed by a PHP or .NET based Content Management

System;

Web maintenance - Whether we build your website, or you have already had one, we can help

you maintain it. By keeping your site up-to-date you will keep your customers coming back;

It doesn't matter how your website was built, our team can work on it. We undertake all kinds

of website maintenance and technical support work including application maintenance,

upgrading, troubleshooting and testing, as well as graphic updates, interface redesign,

content updates, and additions.

30

Web sites design, programming and maintenance - Examples

http://www.batachildrensprogram.com – a

site presenting Bata’s charity iniatives

http://www.nevenamoda.com/ - showcase

website for haute couture designer Nevena

31


http://www.jimbeam.bg/game_dev-Promotional

micro site with an interactive table-football game.

http://www.beertender.bg/ - promotional micro site with

online shop for Heineken | Krups Beertender in Bulgaria

32


http://airtracks.de/ - interactive online shop for

German Snowboarding company

http://chichov.com/ - award winning website for

photographer and cameraman Martinesss

33


http://www.lollipop-bg.com/ -

promotional website for a dance club

http://rents.bg - apartment and villa

renting

34

Printing

Company advertising materials like:

brochures, fliers, catalogues, calendars, annual reports, posters, folders printed on plain

or other kinds of paper with different finishing touches.

boxes and etiquettes – for wine, beverages, can and cosmetics products;

administrative documents and/or notes – company letter and/or fax sheets, shorthand

pads, desk diaries/planners, memo sheets, certificates, invoices, sticking notes;

others – books and books binding

We could print your ideas. With high quality, at very competitive prices.

35

Printing - Stages

Prepress

SKA Vision has its own printing division of designers and prepress specialists who mainly use in their work

software programs: Adobe Illustrator, Adobe Photoshop, Adobe Page Maker, Adobe InDesign, Quark Хpress,

Corel Draw, Adobe Acrobat Professional.

Exponation

The exponation process is made with modern CTP-exponators Trendsetter Quantum 800, which supersedes the

old films exponation equipment and enables reaching of quite high printing standards.

36

Printing - Stages

Printing

In order to ensure the best quality of production and full satisfaction of clients and their specific needs, we print on:

- High-speed WEB offset machine GOSS M 600 with printing dimensions of 625х965mm and option for high-

speed printing with capacity of 45 000 sheets per hour. The machine was manufactured in 2007. It is equipped

with the most contemporary electronics for monitoring of printing parameters - register, ink, folding, paper

stretching.

- Two eight-section sheet fed offset machines Heidelberg SM 102 P5 with printing dimensions of 700х1000mm

and perfector ensuring two-side print with one pass. The print quality is controlled by automatic scanner for image

control.

- One four-section machine Heidelberg SM 102 and one five-section machine MANROLAND 700 with varnishing

section.

37

Printing - Stages

Finishing processes

- Your material will be finished on:

- Six folding machines Heidelberg, Stahl;

- Four stitching machines Heidelberg and Muller Martini;

The contemporary machine Heidelberg ST 450 was manufactured in 2008 and equipped with modern systems for

quality assurance of the production. It has an option for stitching with up to 4 staples and usage of staples with tags;

- Two gluing machines;

- Two machines for UV-varnishing;

- Stitching machine;

- Machine for automated packaging.

Logistics and delivery

Your printing materials

would be hold in modern stores and

delivered to the place you would like

with our own fleet of vans and trucks.

38

Production - Custom and Hand-made

Leather folders and menus, paper folders, boxes and other ad materials with customized

shapes

Souvenirs

Company uniforms and apparel branding

The custom products carry greater value than mass ones. That’s why we devote a whole division to the production

of our clients` advertising and communication materials. As custom products and services are unique, we

produce each one individually, usually using the skills of artist, craftsman and even tailor and currier to meet

the size, color, shape, material, style and budget of the client.

During the process we involve the clients in the design and materials selection. Our favorite tools are innovation

and quality as well as profound knowing of the current production styles, techniques and individual attention.

We turn the main disadvantage of custom manufacture – the production time – into our priority. We provide

enough time for interactions between the designer and the client, and time for consultations for fitting and

changes along the way.

39

Production - Examples

UniCredit Bulbank vPay card made from plasticCommemorative award given to one of Bata’s managers for 30 years of service – a cut glass figure of the outline

of Zimbabwe mounted on a wood base with an inscription on a brass plaque on the front of the wood base.

40


Bata’s “25 years of service award” – made from crystal with laser engraving + plush box

41


Menus, leather folders, wine leather boxes, other

42


Cardboard boxes with different shapes (produced from our printer)

43



44



45

Photo shooting and processing

We have necessary equipment both for:

Digital Photo Shooting

Shooting standard high resolution pictures using ROLL films & drum scanner

You could rely on us for your new catalogue, brochure or webs site pictures shooting.

In case you have an idea and/or storyboard just send it to us and we would find the right models, costumes and

accessories, set up the stage and take the pictures. A professional team of photographers, stylists, make up

artists and hairdressers would take care about the practical realization of your idea.

At the end you receive files with scenes, taken with resolution fitting your needs and ready to be used.

46

Photo shooting and processing - Examples

Storyboard – Investment credit

advertising

Storyboard – Tell others and

save money

47

Why to work with us?

We always try to see the whole picture and to provide consultancy and solution to real

problems;

Our team successfully unites youth’s desire and willingness to conquer with the profound

knowledge, experience and maturity of the middle age;

Proven ability to work under pressure and to take quick decisions;

For every single client, on every single project we compose a team of specialists in

different communications areas, which ensure the connection of all brand’s elements

into one holistic platform;

This integrated approach is a prerequisite for a successful development of brands;

We have vast experience in re-branding projects.

And last, but not least: a “Everything’s achievable” attitude.

48

What benefits do we offer?

Cost-effectiveness based on team’s flexibility and low production costs;

Readiness to work for you 24/7;

Professionals who have developed and executed many campaigns for

many brands from different industries.

49

Company’s structure

50

Contacts

102, Sredna Gora Str., 1303 Sofia, Bulgaria

+359 2 931 9815, /16, /17, /18; +359 895 669 777

www.skavision.com

[email protected]

[email protected]