Sharon Morrell 2015
“Lessons from Overseas –
Coping in Changing Contexts”
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• Highlights
• Who I talked to
• Regulation response themes
• Stories on resilience and design farming
• Social licence
• Our part to play
Lessons from overseas…
Being a Kiwi away from home…
Context and what’s appropriate…
Many perspectives give the most complete picture!
Study Topic: “Navigating constraints: primary producers coping in changing contexts.”
My Nuffield Journey – where I talked to producers!
Who did I talk to?
• Dairy farmers
• Pig farmers
• Crop farmers
• Tobacco growers
• Beef farmers
• Fishermen
• Industry
• Environmental regulations
• Public perception
• Industry restructure
• Animal disease
• Market pressure
• Flooding
What constraints?
Constraint All constraints
Environmental regulation only
(%) (%)
No. in Group 45 19
Theme
Actions for Social Licence 64 100
Business Management 89 89
Efficiency/Scale 82 89
Networks/Support Utilised 82 89
Resources Inventoried 82 79
Experiment/ Diversification 71 79
Local Focus 38 68
Values Assessed/Response 56 63
HR/Relational Skills 44 53
Family Impact/Factors 53 47
Industry Initiative 44 47
Identity Retention 38 42
Product Value 47 37
Passion/Belief in Industry 31 16
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Significance of themes to Exploit and Adjust strategies for coping with Environmental Limits
Exploit Strategy (%) Adjust Strategy (%) Both strategies for coping with environmental limits (total) (%)
“Navigating constraints: primary producers coping in changing contexts.”
Resilience
Accepting change underpins resilience!
A cow by any other name…
Australian Commercial Fishing • Social licence vital
• Poor perception
• Constraints
• Great products
Impact education
Initiative with Coles and WWF!
Multifunctional dairy farm
Brittany
French Dairying
Design Farming
Goals
Context
Resources & Identity
Options
Social Licence
Pathway
Stakeholder Engagement
Stakeholder Engagement
Stakeholder Engagement
Will we be victims
of perceptions?
… of regulations?
Or could we be partners
in the evolution
of our industry?
Summary • Perspectives • Response themes • Resilience • Design farming • Listening and working together
THANK YOU TO NUFFIELD NEW ZEALAND’S:
Programme Partners
Strategic Partners
Slides below here are optional on the day!
“New Zealanders teach us resourcefulness & change-readiness. They show us what it means to have a truly multi-cultural and global perspective, shored up by social sensitivity.”
From Lind, 2013
Summary • Perspectives
• Response themes
• Resilience
• Design farming
• Listening and
working together
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