Chapter -11 :Setting Product Strategy
Submitted to Professor Sameer Mathur
At the heart of a great brand is a great product……….
Product is a key element in market
offering.
Q: What are the characteristics of
Products?
Products includes:
Physical GoodsServicesExperiencesPersonsPropertiesOrganizationsInformationIdeas
In planning product market offerings , the marketer needs to address five product levels.
Ginger Hotels have set new standards of service quality through their affordable hotels in “basics category”.
Product Classifications
• Consumer-Goods Classifications
Classified on the basis of shopping habits
• Industrial –Goods Classifications
Classified in terms of their relative costs and how they enter the production process.
•Durability and Tangibility
Created by Aditi Jain ,LSR ,New DelhiDuring marketing internship under Professor Sameer Mathur
Thank You