Chapter -11 :Setting Product Strategy

Submitted to Professor Sameer Mathur

At the heart of a great brand is a great product……….

Product is a key element in market

offering.

Q: What are the characteristics of

Products?

Products includes:

Physical GoodsServicesExperiencesPersonsPropertiesOrganizationsInformationIdeas

In planning product market offerings , the marketer needs to address five product levels.

Ginger Hotels have set new standards of service quality through their affordable hotels in “basics category”.

Product Classifications

• Consumer-Goods Classifications

Classified on the basis of shopping habits

• Industrial –Goods Classifications

Classified in terms of their relative costs and how they enter the production process.

•Durability and Tangibility

Created by Aditi Jain ,LSR ,New DelhiDuring marketing internship under Professor Sameer Mathur

Thank You