Internet Marketing
Outline
About author Jyoti Zaveri“Your publicity is my passion”
How To Be Found On The World Wide Web ?
SEO = Search Engine Optimization
How Small Business Can Maximize Search Advertising to Get Noticed and Increase Sales
How can the Search Process be Favorably Influenced?
Identifying Popular Search Terms
What are the most popular search terms for your business?
Identifying Popular Search Terms
Search Engines
See video on YouTube.com/dnserp
Q: What is a Spider or Web crawler?
Keyword is the Key
Make your site Spider friendly by giving meta tags on a silver platter
HOW SEARCH ENGINES WORK?
RANKING ON SEARCH ENGINES
Why make your website ‘search engine-friendly’?
Why search engines placement has become an important task for internet marketing ?
Special tactics to get listed
Open Directory Project (ODP) Directory Mozilla. www.dmoz.org
Positioning & tracking tools
Sponsored Search
Attract new customers to your business
Additional resources created and updated by Jyoti to learn Digital Marketing
Thank You
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