Lead Generation Websites: News
1. Searchmetrics 2014 SEO Ranking Factors
2. iWatch has implications for local business?
3. Google Penguin Update Coming in 2014
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1. ‘Searchmetrics’ SEO
Ranking Factors 2014
For more information call: 01708 208 889
Searchmetrics 2014 SEO Ranking Factors
For more information call: 01708 208 889
There were no real surprises in what SEO factors are delivering long-term rankings for business websites in 2014
Main search ranking factors in 2014?
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The main factors were found to be;
1. High-quality incoming links
2. Good site architecture and on-page optimisation
3. Good quality, relevant and useful content
4. Social signals – shares of that content on social media platforms
What are the implications for business websites?
For more information call: 01708 208 889
Whilst the four main factors have seen some changes in relative influence essentially the report confirms what we already knew.
Link quality is more important than quantity, so no cheap, one-size-fits-all SEO campaigns
Optimise your pages and create useful, high-quality content
Have that content shared on your social media platforms.
Want more info?
For more information call: 01708 208 889
Check the LGW blog for a more in-depth look at the report.
2. iWatch: implications
for local business?
For more information call: 01708 208 889
iWatch’s potential implications for local business?
For more information call: 01708 208 889
iWatch is wearable tech which analysts are suggesting could impact local search
iWatch to make search more local?
For more information call: 01708 208 889
Analysts are predicting the rise of 'hyper-local' searches.
That is searches for locations that are within a short distance of the searcher.
As a result it is more important than ever for local businesses to have a presence on local search listings such as Google My Business.
How does this effect you?
For more information call: 01708 208 889
If you are a local business then you must have a working local search listing.
Google now calls local listings ‘Google My Business’
If you don’t have a listing you need to set one up NOW!
Google Penguin Update
Coming in 2014
For more information call: 01708 208 889
Google say Penguin refresh
coming this year!
For more information call: 01708 208 889
Google’s Penguin Update which targets link spam has not been refreshed in 10 months – but we are expecting an update soon!
Implications for business owners?
For more information call: 01708 208 889
Penguin penalises web pages for unnatural link patterns and these pages cannot be found easily in Google search
If you have been affected by the Penguin update and have been working to correct the issue this is good news!
Once Penguin is refreshed if your work has been successful then your pages will start to rank again.
Want to know more about Google Penguin?
For more information call: 01708 208 889
Read our blog posts on Google Penguin penalties and updates and 2014 ranking factors.
Just click the links below this video.
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