SEO News April 2015

SEO News from April 2015 By : Saijo George

Twitter : @Saijo_George Web : saijogeorge.com

.. and you are ?

• I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest.

New Project Help Me Build . IO


http://www.envato.com/

http://themeforest.net/

https://helpmebuild.io/


http://saijogeorge.com/best-marketing-tools/

http://allthefreestock.com/

http://saijogeorge.com/brand-style-guide-examples/

http://saijogeorge.com/css-puns/

• Adsense Social Casino Beta via


https://support.google.com/adsense/answer/6163535

• June 2015 - Phone # verification in call extension and location extension. 3 ways to verify it.

• New AdSense performance report – opt-in


https://support.google.com/adwords/answer/6099637

http://adsense.blogspot.com.au/2015/04/new-adsense-performance-reports.html

• Keyword Planner shows you competitor data


https://plus.google.com/u/0/+GoogleAds/posts/NeEBL8JD4Ax?pid=6134643044167382114&oid=114353304932511604018

• New mobile UI for devices with slow internet

• Google drops In Depth Article Title from SERP


https://plus.google.com/u/0/+google/posts/XZo6qgrNDE9?pid=6135438950768804770&oid=116899029375914044550

• Transfer ownership of YouTube Channel between Google+ profiles

• Google is getting in to the home services market.

• Bing starts to display Mobile Friendly label in SERP

• Apparently Google launched it's Doorway algo update

• Signup to beta test App Indexing features


https://support.google.com/youtube/answer/3056283

http://www.buzzfeed.com/carolineodonovan/google-eyes-home-services-market#.vooNOJlz87

https://www.youtube.com/watch?v=v717iJt0tbk&feature=youtu.be&t=1132

https://www.youtube.com/watch?v=v717iJt0tbk&feature=youtu.be&t=1132

https://plus.google.com/u/0/+JohnMueller/posts/gNv9VGVtfiT

Change of Address Tool in GWT adds subdomain support


https://plus.google.com/+JohnMueller/posts/Qcx9rh52Hmg?pid=6137732103063714882&oid=114243819907053956301

https://plus.google.com/+JohnMueller/posts/Qcx9rh52Hmg?pid=6137732103063714882&oid=114243819907053956301

• EU Opens Anti-Trust Investigation On Google & Android

• Yandex tried to take links out of the ranking equation, it did not go all that well and they are bringing it back.

Faster Adwords conversion tracking


http://europa.eu/rapid/press-release_IP-15-4780_en.htm

http://searchengineland.com/russian-search-engine-yandex-to-bring-back-links-to-their-ranking-algorithm-218815

https://plus.google.com/u/0/+GoogleAds/posts/8XWePwutcWq?pid=6138032480487416194&oid=114353304932511604018

App Indexing a ranking factor and now shows install button in mobile SERP.

70 new Google Now partners to show a variety of now cards.

People also ask.. test in SERP


http://googlewebmastercentral.blogspot.com.au/2015/04/drive-app-installs-through-app-indexing.html

http://www.google.com/landing/now/integrations.html

http://www.google.com/landing/now/#cards

https://twitter.com/danbarker/status/588840543549059073

• Mobile SERP now shows Site Name instead of URI – Don’t fake it.

• Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic.

• Search Funnels are now “Attribution” in AdWords


http://googlewebmastercentral.blogspot.com.au/2015/04/better-presentation-of-urls-in-search.html

http://googlewebmastercentral.blogspot.com.au/2015/04/better-presentation-of-urls-in-search.html

http://info.yahoo.com/press-center/article/microsoft-yahoo-agree-amend-search-130000454.html

https://plus.google.com/u/0/+GoogleAds/posts/VCehbVsnEyM

• Emoji works in Desktop SERP

• Google wants Video publisher’s opinion on Indexing and Ranking.


http://www.thesempost.com/google-search-results-displaying-full-color-emoji-icons/

https://plus.google.com/u/0/+GaryIllyes/posts/SLKKrt4XgM1

• Faster and lighter mobile web pages for Indonesia. Normal vs transcoded version


http://googlewebmastercentral.blogspot.com.au/2015/04/faster-and-lighter-mobile-web-pages-for.html

• Matched content - a free content recommendation tool for AdSense publishers

• Google is working on a new AJAX crawling mechanism


https://plus.google.com/u/0/+AdSense/posts/Mdo5qKo9fy2

https://twitter.com/localseoguide/status/592838993798127617

• Bing offers one box answers in SERP


https://twitter.com/TheRomit/status/591655804039602176

• Google gives some webmasters access to Search Analytics in GWT


https://plus.google.com/+ZinebAitBahajji/posts/UJ3X5dduYSE?pid=6140848905738375666&oid=110722949470918328604

ADSENSE / ADWORDS• Mobile Friendly Label On AdWords Ads

• Mandatory Shipping rates for Google Shopping causes issues for AU advertisers.

• New AdWords announcements May 5 - LiveStream


http://www.thesempost.com/google-mobile-friendly-tag-adwords-ads/

http://www.thesempost.com/google-mobile-friendly-tag-adwords-ads/

https://www.en.adwords-community.com/t5/Google-Shopping-PLAs-Merchant/Important-Shipping-Updates-for-Google-Shopping-Australia/td-p/429969

https://services.google.com/fb/forms/adwordslivestream2015/

ADSENSE / ADWORDS• Google is retiring the Previous payments report from Adsense. You

can download the data before June 30th




Social

• Apply for Pinterest API beta

• Google+ Launches Pinterest Clone Collections


https://api.pinterest.com/developers/signup/

https://api.pinterest.com/developers/signup/

https://plus.google.com/collections/welcome

Social

• Facebook balancing content from Friends and Pages : multiple post block from same publisher relaxed, content from friends you care about more prominent in News Feed, but content they like will be pushed down.


http://media.fb.com/2015/04/21/news-feed-fyi-balancing-content-from-friends-and-pages/


http://saijogeorge.com/best-marketing-tools/

http://allthefreestock.com/

http://saijogeorge.com/brand-style-guide-examples/

http://saijogeorge.com/css-puns/

?Twitter : @Saijo_George – I usually tweet about #SEO and #design

Site : saijogeorge.com


SEO News April 2015

Marketing

Transcript of SEO News April 2015