ThenSome
SEO in 2013The World according toDennis Goedegebuure
Disclaimer
•Some of the Content in this Presentation are my Opinions and Forward Looking Thoughts on SEO
•I encourage testing, as every Website is Different, based on History, Vertical or Business Model
Goodies1. One Grand Prize- $300 Gift Certificate for Airbnb
- 6 months SEOmoz Pro 2. Food & Drinksby Chef Sam & Team
3. 45-Day SEOmoz Pro- Seomoz.org/signup
- Promo-Code: XXXXXXX
Social1. Twitter- #ThenSome
- @TheNextCorner & @Airbnb
2. All Links are Welcome- https://www.airbnb.com
3. Check-In- Facebook & foursquare
Big Game Changers in SEO
1. Local
2. AuthorRank
3. Social
Mobile is taking over Desktop. Location matters for relevance of Search Results
Ease of publication & monetization of web content has deteriorated quality. G+ as an identity layer to prevent spam and attribute content to authoritative sources
Disappearing link graph forces search engines to search for another authority signal
http://www.dilbert.com/strips/comic/2013-02-04/http://www.dilbert.com/strips/comic/2013-02-05/
http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php
“Within search results, information tied to verified online profiles will be ranked higher than content
without such verification, which will result in most users naturally clicking on the top (verified) results. The
true cost of remaining anonymous, then, might be irrelevance”
- Eric Schmidt -
http://searchenginewatch.com/article/2241704/Eric-Schmidt-Google-Will-Give-Higher-Rankings-to-Content-Tied-to-Verified-Profiles
http://www.seomoz.org/google-algorithm-change
http://www.seomoz.org/google-algorithm-change
4. Build more Real Relationships- Online & Offline
- Social Media as Accelerator / Catalyst
"Build something 100 people love, not something 1 million people kind of like."
- Paul Graham -
https://www.airbnb.com/locations/local-lounges
3. Technical Ducks in a Row- Cross all the T’s
- Dot all the i’s4. Build more Real Relationships- Online & Offline
- Social Media as Accelerator / Catalyst
http://www.amazon.com/iPod-touch-Electronics/b?ie=UTF8&node=677799011
http://www.ebay.com/ctg/Apple-iPod-touch-4th-Generation-Black-8-GB-/
92352708
Thanks to @RavenJon for slide
http://schema.org/BedAndBreakfast
2. Dedication & CommitmentEspecially from C-Suite 3. Technical Ducks in a Row- Cross all the T’s
- Dot all the i’s4. Build more Real Relationships- Online & Offline
- Social Media as Accelerator / Catalyst
Jonathan spent 30 hours writing this Epic post, stretched over 2 weeks. Roughly 28 hours were spent
on research, where he continues to expand the list with further researchhttp://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
http://www.quicksprout.com/the-advanced-guide-to-seo/
Sujan & Neil spent ~6 month on this project2 months research & writing
Went over budget ~2-3x, spent $30KGuide got 20K downloads so far!
Airbnb 2012 Annual reportGlobal Growth; Local Love
In Print & Online
The Page was coded in HTML5, with Facebook & TwitterCards Tags optimized for Social Sharing Success
& an Evergreen URL for future Annual Reports
https://www.airbnb.com/annual/
1. Build an Awesome Product- A product which sells itself
- A product which gets media attention
because its so awesome - A product people love, share and talk about
A Product People Expect to Rank at the Top of the Search Engine for their Query
http://www.betabrand.com/
http://www.esquire.com/blogs/mens-fashion/stephen-colbert-rally-110110
Airbnb has 2,500 Active Photographers Worldwide1.7 million Professional Photo’s Taken11,000 Neighborhood Photo’s Taken
Big Game Changers in SEO
1. Local
2. AuthorRank
3. Social
Mobile is taking over Desktop. Location matters for relevance of Search Results
Ease of publication & monetization of web content has deteriorated quality. G+ as an identity layer to prevent spam and attribute content to authoritative sources
Disappearing link graph forces search engines to search for another authority signal
2. Dedication & Commitment3. Technical Ducks in a Row4. Build more Real Relationships
1. Build an Awesome Product
Q&A
@TheNextCorner
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