Digital Media MarketingDigital Media MarketingDigital Media MarketingDigital Media Marketing

How to be found by your customers on the ever-

changing Internet

Why Use SDM?Why Use SDM?Why Use SDM?Why Use SDM?● We are Google Certified● We attend user group and other meetings to

keep up with current Search Engine Requirements

● We have an experienced professional writer on staff who can research and create SEO friendly content

● We are adept and successful at building the social media validation currently required by Google and other search engines.

The Doorway to Your BusinessThe Doorway to Your BusinessThe Doorway to Your BusinessThe Doorway to Your Business● Your web site acts as a storefront, beckoning

people to come in see what you have to offer.● Many users will visit your web site before or

even instead of visiting your business place.

Location, Location, LocationLocation, Location, LocationLocation, Location, LocationLocation, Location, Location● Over 92% of all people looking for a business

search in Google● Google replies with a Search Engine Results

Page showing titles and descriptions of articles● Most people do not look beyond the first page

of search results.● Many adjust their search terms rather than go

to the second or third page.

Your Site Must BeYour Site Must BeYour Site Must BeYour Site Must Be● Attractive, informative, and easy to use for your

clients.● Easy for search engines to index.● Made of landing pages for different types of

clients. These pages will emphasize clusters of information potential clients will be interested in.

Why Content Is ImportantWhy Content Is ImportantWhy Content Is ImportantWhy Content Is Important● Your clients are using their own words and phrases to

look for you. ● Search engines index your site based on site content

(headings, text, alt text).● Your site must provide a variety of natural sounding

content about what you are offering so that your content matches more of the “long tail” words and phrases real people search on.

About ContentAbout ContentHummingbirdHummingbirdAbout ContentAbout ContentHummingbirdHummingbird

● The objective of Google's latest search algorithm, Hummingbird, is to provide more intelligent responses to spoken and keyboarded questions.

● It rewards longer conversational articles. The naturally varied vocabulary allows the searcher to speak or Swype in natural language and get a valid response.

● Our objective is to acquire new clients by having answers that exactly match their questions.

Local Search-Get on The MapLocal Search-Get on The MapLocal Search-Get on The MapLocal Search-Get on The Map● Search emphasis is on Local Businesses

– “7 pack” on Desktop results– Top 3 or 5 on Mobile – Leaves 2-3 spots for everyone else

● Local “Places” Listing + Local SEO– Your business listed in the search map results for

Google, Bing, and Yahoo.● Even if customers don't come to your physical

location, you should get on the map. ● Critical to manage the review areas associated

with local listings.

Organic Online MarketingOrganic Online MarketingOrganic Online MarketingOrganic Online Marketing● Search Engine Optimization

– Organic Search– Local Search– Social Media– Link building is no longer recommended by Google,

the largest search engine. ● If someone or something links to you naturally, that's

great.● Google is penalizing any links that are appear to be

bought, or traded.

Blended SEO Works BestBlended SEO Works BestBlended SEO Works BestBlended SEO Works Best

The Road to SuccessThe Road to SuccessThe Road to SuccessThe Road to Success● SEO driven Web Design and Content Creation● Non-Local SEO● Local SEO (Maps)● Limited Social Media Marketing/Authorship● Reputation Management (response to reviews)● Boost traffic with Display Adds (pay per click)

Kickstart Your BusinessKickstart Your BusinessKickstart Your BusinessKickstart Your Business● Southwest Digital Media uses a number of

analytics tools to keep gather data used in both Organic SEO and Pay Per Click Display Ads

● Display Ads will boost your traffic while the site's SEO builds and is a great value as an ongoing strategy as well.

● To succeed you will need at least two campaigns. One to acquire nannies, and one to acquire clients for the nannies.

● You will need at least 1000 initial nanny listings to begin matching clients with nannies.

*Cookies mark computers accounts recently used to search on similar topics

Attracting Nannies Attracting Nannies Display Ad AudienceDisplay Ad AudienceAttracting Nannies Attracting Nannies

Display Ad AudienceDisplay Ad Audience

Attracting Nannies Keyword GroupsAttracting Nannies Keyword GroupsAttracting Nannies Keyword GroupsAttracting Nannies Keyword Groups

Attracting ClientsAttracting ClientsDisplay Ad AudienceDisplay Ad Audience

Attracting ClientsAttracting ClientsDisplay Ad AudienceDisplay Ad Audience

Attracting Clients KeywordsAttracting Clients KeywordsAttracting Clients KeywordsAttracting Clients Keywords

Dallas Clients AudienceDallas Clients AudienceDallas Clients AudienceDallas Clients Audience

Need Nanny HoustonNeed Nanny HoustonNeed Nanny HoustonNeed Nanny Houston

Need Nanny AustinNeed Nanny AustinNeed Nanny AustinNeed Nanny Austin

PotentialPotentialPotentialPotential● The information we have on Keywords and

Display Ad audiences indicates that we can create a high level of trust using brand recognition by providing interesting graphical adds to a very large audience.

● Initially you want to expose both nannies and clients to your brand to make them feel that it is familiar.

● The next step is to work to get more traffic to your site by adjusting ads and keyword landing pages on the site.

Potential (continued)Potential (continued)Potential (continued)Potential (continued)● Once there is traffic to your site and you have a

significant number of resumes, we will begin research on what makes clients want to sign up.

● Getting customers through the conversion tunnel requires testing and analysis to find the best methods for your niche markets.

● Southwest Digital Media has the resources to handle all aspect of website building and maintenance, SEO, and SEM, to give you the best value for your investment.