Senior Head of Supporter Engagement
Candidate Pack and Job Description
Noah’s Ark Children’s Hospice
The Ark, Byng Road, Barnet, EN5 4NP
Registered Charity No. 1081156.
A Letter from our Director of Fundraising and Communications
2
What better charity to work for than the UK’s Charity of
the Year? What better team for an exceptional senior
fundraising manager to join than the UK’s Fundraising
Team of the Year? And what better place to work than in
The Ark, our brand new state-of-the-art children’s
hospice building, which is set on a stunning 7.5-acre
nature reserve?
This is a wonderful opportunity to lead on key areas of
fundraising which will enable an improved quality of life for
seriously unwell babies, children and young people. As a
result of your success you will see more children and their
families receive a wider breadth of care, and hear from those
beneficiaries about the impact of the funds you have raised.
Noah’s Ark’s impressive growth, including completion of our
£13.5m Building The Ark Appeal, has been driven by our
expertise in relationship fundraising. This personal approach
is the bedrock of our success and will remain key – including
for this role. But as we enter a pivotal stage in Noah’s Ark
history we need to diversify our income sources and our
fundraising approach to ensure financial sustainability.
To achieve this we are looking for a Senior Head of
Supporter Engagement. This is a newly created role with
responsibility for areas with massive growth potential. You
will lead on devising a strategy for individual supporter
acquisition and engagement, creating robust systems and
processes to ensure that every supporter is engaged and
stewarded in a way that massively exceeds expectations.
You will have experience of leading, to an outstanding level,
an Individual / Public Giving Fundraising function, including
Legacy Giving – an area we are eager to give a renewed
focus. You will manage a team to help carry out that strategy
and play a hands-on role in delivery too.
I am very eager for the supporter journey between income
streams to be seamless. In particular between individual,
community and events. To that end, whilst significant
experience in community and event fundraising is not a
prerequisite, you will have confidence in your ability to add
value through collaborative lateral thinking and process
building.
Noah’s Ark Children’s Hospice has come so far, tripling the
number of children supported over the last five years and
opening The Ark. However, the current crisis and resultant
significant demand for our services has made it clear that
the job is far from complete. We have built The Ark, now we
must bring it to life. This is your opportunity to join an
ambitious, driven and supportive team, working together to
bring that dream to fruition.
If you would like an informal conversation before applying,
please contact Naomi Carruthers at QuarterFive
Recruitment on [email protected] or 07538 576637.
To use the charity’s parlance, I hope to welcome you
“aboard The Ark” soon.
With best wishes
Anthony Hayman
Director of Fundraising & Communications
About Noah’s Ark Children’s Hospice
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Noah’s Ark Children’s Hospice helps seriously unwell children and their families
make the most of the special time they have together. The majority of babies and
children we support are unlikely to reach their 18th birthday.
With talented individuals who share our passion to improve the lives of seriously
unwell children and their families, we're changing the landscape for paediatric
palliative care in North and Central London, as well as Hertsmere.
We are Charity Today’s ‘Charity of the Year’ and Charity Times’ Fundraising
Team of the Year’. Our culture is fast-paced, innovative and supportive. Based in
The Ark, a brand new children’s hospice building set on a stunning 7.5-acre
nature reserve in Barnet, we work to build an inclusive environment in which
everyone, regardless of gender, race, religion, age, or background, can do their
best work.
“Nobody can take my daughter’s illnesses away but Noah’s
Ark’s wonderful social workers, nurses and carers put a
smile on our faces, fight for us, and give me a safe space to
cry my tears, so I can stay strong for my daughter. Noah’s
Ark is like a family to us now.”
Mother of child supported by Noah’s Ark
Our community-based services
4
“Our son suffered catastrophic brain damage at birth. We
categorically know that his life needs to mean something…
for all of us as a caring and compassionate society.
Whatever happens to our lovely son, we know that Noah’s
Ark will be with us right until the end of his journey.”
Father of child supported by Noah’s Ark
Family Link: Each family referred to us has a single point of contact to make
sure that the whole family gets the personalised, tailored support that they need.
Support in the home: Our nurse-trained specialist carers as well as our army of
volunteers go into people’s homes to help directly with the child and more broadly
around the home. They give parents a break to pop out for a cup of coffee or
spend time with the unwell child’s siblings.
Activities: We offer children the chance to have fun and rewarding experiences
and make friends. Whether it’s days out for the whole family, adventures for
siblings or parents’ support groups, we create precious moments which families
share and treasure.
The Ark
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Designed by families, for families, The Ark was opened in September 2019
by the Mayor of London. The Ark is a place of light and life, where you will
find music, art, play and drama therapy; children blossoming in sensory and
soft play rooms; and the only fully accessible playground in London.
Coronavirus forced us to dramatically and rapidly expedite the opening of the
In-Patient Unit at The Ark, to relieve the NHS and help our families. We’ve
been there for children in acute need, including those at the end of their lives,
as well their families who are facing the unimaginable. We are resolutely
determined to be there for the children and families relying on us throughout
coronavirus, and beyond.
“This is a place of life, of light, of joy and of play. This is
a place that can let our children be more than the
difficulties they face and are labelled with. This is a
place where specialist care is offered, a place for
families to connect, a place where the most precious of
memories will be made”.
Rose, Grandmother and sole guardian of Ben (who died in
2014) and Sophie who currently benefits from Noah’s Ark’s
care
About you
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We are looking for an intelligent, expansive thinker with a high level of
determination and rigour. You will be able to demonstrate a relentless
commitment to self and organisational improvement through your previous
fundraising roles, as well as a desire to bring that drive to Noah’s Ark.
You will be enjoyable to work with, a highly effective communicator to both
internal and external audiences, with lots of energy and passion.
You will have excellent time management skills, be able to prioritise effectively,
and project manage efficiently.
You will welcome professional challenge, thrive on responsibility and be able to
keep a cool head under pressure.
We have an exceptional and ever-growing network of external pro bono support
from industry leaders. You will relish working with these supporters to boost your
and Noah’s Ark’s output.
Key responsibilities
7
Supporter care
- Develop a supporter stewardship strategy, underpinned by systematic processes,
for our existing individual givers and fundraisers, as well as new supporters, which
engenders long-term passion and regular support for the charity.
o Note that we distinguish ‘individuals’ from ‘major donors’. Our major donor
programme is managed by our Philanthropy team.
- Work cross-team to help increase supporter retention rates through supporting the
development of sophisticated supporter journey processes for all supporters.
- Work with our Database Manager to make decisions on communication type,
frequency and content which are based on sophisticated data insight
- Work with our Head of Marketing & Communications to develop original and
engaging content
- Innovate the ways we connect with existing individual supporters, creating
integrated supporter journeys across multiple traditional and digital channels
- Use your relationship building skills to develop close relationships with key
individual supporters
Supporter acquisition
- Drive significant growth of the number of people donating to and fundraising for Noah’s Ark
through devising, in collaboration with other team members, engaging and exciting fundraising
campaigns and events
- Ensure a constant pipeline of new supporters through engagement opportunities outside of
headline campaigns and events
- Select and quality check any third party fundraising agencies and fundraisers, including our current
third-party lottery partners
- Innovate the ways we connect with prospective supporters through traditional and digital channels
- Work with the Head of Marketing & Communications and Head of Community Engagement to
establish Noah’s Ark as the charity of choice for as many local individuals as possible
- Lead on the creation and management of strategies for innovation to recruit new supporters,
adopting a test and learn approach, using data insight to test new products and asks.
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Legacy and in memory giving
- Use the principles and strategies of supporter care and supporter acquisition to
devise a Legacy and in-memory strategy
- Roll that strategy out to the team and any other necessary stakeholders, ensuring
these areas become part of the fabric of Noah’s Ark’s fundraising
- Develop external relationships with third parties to support the strategy
- Develop appropriate Legacy collateral, working closely with the Head of
Marketing & Communications
Team leadership
- Support the Director of Fundraising & Communications in the roll out of a new
Objectives and Key Results (OKR) programme for the whole team
- Set, in liaison with the Director of Fundraising & Communications, and your team,
objectives, key results and initiatives for your team
- Monitor progress through regular team meetings, 1:1 meetings and appraisals
- Provide direct line management to the Database Officer and any other team
members.
o Note, we hope to recruit to this role quickly with a view to the successful
candidate conducting an audit of this fundraising division, deciding on
whether another team member is required - if so, what their role will be,
and then recruiting to that role.
- Provide support and professional challenge in the development of work plans and
projects managed by these post-holders with an emphasis on ambitious growth
and prioritising areas which will lead to maximum gain
- Support the development of an innovation culture, conducting sector analysis,
encouraging other team members to do the same, and developing new
fundraising initiatives and events
- Identify training and career development opportunities for team members
9
Data Management:
- Work in line with legal, ethical and professional standards to ensure that our
collection, storage and use of data is compliant with our data protection policy
and the law and compliant with The Fundraising Regulator, charity law and the
Fundraising Regulator’s Code of Fundraising Practice
In addition, you will be expected to:
- Work within legal and charity guidelines
- Manage and work within Noah’s Ark Children’s Hospice administrative and IT
systems and guidelines
- Represent Noah’s Ark Children’s Hospice as required
- Undertake training and skills development and keep up to date with the changing
requirements of the role
- Undertake other duties as required
Person specification
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ESSENTIAL DESIRABLE
Experience/
knowledge
- Experience of developing supporter engagement opportunities and stewardship journeys for tens of
thousands of supporters at least
- Experience of running an Individual / Public Giving Fundraising programme, incorporating Legacy Giving,
raising at least £0.5m per annum
- Experience of managing a team to deliver exceptional results
- Successful experience of leading direct fundraising marketing campaigns across a range of channels
including direct mail, email, social media and telephone
- Experience of highly successful relationship building with a portfolio of supporters, including through face
to face meetings and telephone conversations
- A proven understanding of how best to use data to support fundraising, including data selections,
maintaining a database with high quality data, regular import of data and export of data to report on
progress against key performance metrics
- Experience of using email software to create email supporter journeys
- Knowledge and demonstrable experience of adhering to data handling/GDPR laws and codes of conduct
- Experience of managing expenditure budgets and overseeing their delivery
- Significant
involvement with a
Community &
Events fundraising
programme (either
directly or through
cross-team
collaboration)
- Significant
experience in
challenge event
fundraising
- Experience of
payroll giving
Attributes/
skills
- Ambitious – A relentless determination to improve your work and the work of those around you in order to
enable improved outcomes for those relying on the charity
- Lateral thinker – Ability to see the bigger picture, thinking creatively to inform strategic and operational
decisions
- Attention to detail – Ability to create and deliver detailed and complex plans, spotting and addressing
potential hurdles to success
- Confident – The gumption to propose ideas, and the confidence to carry them out, bringing others on the
journey with you
- Inspiring – Ability to inspire internal and external stakeholders through engaging written and verbal
communication
- Team player – Ability and desire to work effectively with others as one team, collaborating to achieve a
shared vision
- Cool head - Ability to work under pressure, juggle workload/multi-task, set priorities and meet deadlines
- An understanding
of events
organisation and
fundraising in local
communities
- Familiarity with the
geographical area
the hospice covers
Special
Conditions
- Willingness to provide flexibility to travel and work outside normal working hours - Full UK driving
license
- Access to a car
Key information
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Department: Fundraising & Communications
Salary: £50,000-£60,000
Location: The Ark, Byng Road, Barnet EN5 4NP (some home working will be
considered)
Hours: 37.5 hours per week (full time)
Contract: Permanent
Reporting to: Director of Fundraising & Communications
Responsible for: Database Officer + possibly one other (see p8)
Benefits
Holidays - starting at 25 days per year rising to 30 days per year with length
of service
Flexible holiday (buy and sell) scheme
Life Assurance
Pension scheme
Season ticket loan
Please visit our website for more information about Benefits & Flexible Working;
Learning & Development; and our Vision, Mission & Values.
.
Apply to become our Senior Head of Supporter Engagement
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Please apply by emailing your CV, along with a covering letter to Naomi Carruthers on [email protected]. This should explain your
motivations for applying and why you think you are suitable for this role, including examples of how your experience matches the essential criteria.
If you would like an informal conversation before applying, please contact Naomi on the email address above or 07538 576637.
Additional information
13
You will be expected to work within legal and charity guidelines, ensuring
compliance with CQC and other statutory regulations.
You will be expected to work within Noah’s Ark Children’s Hospice administrative
and IT systems and guidelines and be aware of, and comply with the relevant
rules and policies.
Noah’s Ark Children’s Hospice takes its responsibility for safeguarding the
wellbeing of children seriously and this post is subject to an enhanced
Disclosure and Barring Service Application (DBS).
The post holder should at all times be aware of the confidential nature of the work
of Noah’s Ark Children’s Hospice. The job description will be reviewed as part of
the post holder’s annual appraisal and may otherwise be modified in the light of
development and changing circumstances. The post holder should be prepared
to undertake further duties that may arise as the work of Noah’s Ark continues to
develop.
Equal Opportunities Statement
Noah’s Ark Children’s Hospice is an equal opportunities employer.
In line with the current legislation, as an employer of staff and as a developer of
volunteers, we aim to ensure that all job applicants, staff and volunteers do not
suffer unfair discrimination because of their race; colour; nationality; ethnic origin
or religious belief; social class or caste; age; disability; sexual orientation; marital
status; family situation; or gender.
We aim to ensure that all people with whom we work are valued for their
contribution and are given the opportunity to realise their full potential within the
organisation.
Noah’s Ark Children’s Hospice believes that following a policy of equality of
opportunity will benefit not only the individual but will also benefit and enrich the
whole organisation.
Noah’s Ark Children’s HospiceThe Ark, Byng Road, Barnet, EN5 4NP
Email: [email protected]
Telephone: 020 8449 8877
Website: www.noahsarkhospice.org.uk
Facebook: NoahsArkChildrensHospice
Twitter: @NoahsArkHospice
Instagram: noahsarkhospice
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