Senior Head of Supporter Engagement

Candidate Pack and Job Description

Noah’s Ark Children’s Hospice

The Ark, Byng Road, Barnet, EN5 4NP

Registered Charity No. 1081156.

A Letter from our Director of Fundraising and Communications

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What better charity to work for than the UK’s Charity of

the Year? What better team for an exceptional senior

fundraising manager to join than the UK’s Fundraising

Team of the Year? And what better place to work than in

The Ark, our brand new state-of-the-art children’s

hospice building, which is set on a stunning 7.5-acre

nature reserve?

This is a wonderful opportunity to lead on key areas of

fundraising which will enable an improved quality of life for

seriously unwell babies, children and young people. As a

result of your success you will see more children and their

families receive a wider breadth of care, and hear from those

beneficiaries about the impact of the funds you have raised.

Noah’s Ark’s impressive growth, including completion of our

£13.5m Building The Ark Appeal, has been driven by our

expertise in relationship fundraising. This personal approach

is the bedrock of our success and will remain key – including

for this role. But as we enter a pivotal stage in Noah’s Ark

history we need to diversify our income sources and our

fundraising approach to ensure financial sustainability.

To achieve this we are looking for a Senior Head of

Supporter Engagement. This is a newly created role with

responsibility for areas with massive growth potential. You

will lead on devising a strategy for individual supporter

acquisition and engagement, creating robust systems and

processes to ensure that every supporter is engaged and

stewarded in a way that massively exceeds expectations.

You will have experience of leading, to an outstanding level,

an Individual / Public Giving Fundraising function, including

Legacy Giving – an area we are eager to give a renewed

focus. You will manage a team to help carry out that strategy

and play a hands-on role in delivery too.

I am very eager for the supporter journey between income

streams to be seamless. In particular between individual,

community and events. To that end, whilst significant

experience in community and event fundraising is not a

prerequisite, you will have confidence in your ability to add

value through collaborative lateral thinking and process

building.

Noah’s Ark Children’s Hospice has come so far, tripling the

number of children supported over the last five years and

opening The Ark. However, the current crisis and resultant

significant demand for our services has made it clear that

the job is far from complete. We have built The Ark, now we

must bring it to life. This is your opportunity to join an

ambitious, driven and supportive team, working together to

bring that dream to fruition.

If you would like an informal conversation before applying,

please contact Naomi Carruthers at QuarterFive

Recruitment on naomi@quarterfive.co.uk or 07538 576637.

To use the charity’s parlance, I hope to welcome you

“aboard The Ark” soon.

With best wishes

Anthony Hayman

Director of Fundraising & Communications

About Noah’s Ark Children’s Hospice

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Noah’s Ark Children’s Hospice helps seriously unwell children and their families

make the most of the special time they have together. The majority of babies and

children we support are unlikely to reach their 18th birthday.

With talented individuals who share our passion to improve the lives of seriously

unwell children and their families, we're changing the landscape for paediatric

palliative care in North and Central London, as well as Hertsmere.

We are Charity Today’s ‘Charity of the Year’ and Charity Times’ Fundraising

Team of the Year’. Our culture is fast-paced, innovative and supportive. Based in

The Ark, a brand new children’s hospice building set on a stunning 7.5-acre

nature reserve in Barnet, we work to build an inclusive environment in which

everyone, regardless of gender, race, religion, age, or background, can do their

best work.

“Nobody can take my daughter’s illnesses away but Noah’s

Ark’s wonderful social workers, nurses and carers put a

smile on our faces, fight for us, and give me a safe space to

cry my tears, so I can stay strong for my daughter. Noah’s

Ark is like a family to us now.”

Mother of child supported by Noah’s Ark

Our community-based services

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“Our son suffered catastrophic brain damage at birth. We

categorically know that his life needs to mean something…

for all of us as a caring and compassionate society.

Whatever happens to our lovely son, we know that Noah’s

Ark will be with us right until the end of his journey.”

Father of child supported by Noah’s Ark

Family Link: Each family referred to us has a single point of contact to make

sure that the whole family gets the personalised, tailored support that they need.

Support in the home: Our nurse-trained specialist carers as well as our army of

volunteers go into people’s homes to help directly with the child and more broadly

around the home. They give parents a break to pop out for a cup of coffee or

spend time with the unwell child’s siblings.

Activities: We offer children the chance to have fun and rewarding experiences

and make friends. Whether it’s days out for the whole family, adventures for

siblings or parents’ support groups, we create precious moments which families

share and treasure.

The Ark

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Designed by families, for families, The Ark was opened in September 2019

by the Mayor of London. The Ark is a place of light and life, where you will

find music, art, play and drama therapy; children blossoming in sensory and

soft play rooms; and the only fully accessible playground in London.

Coronavirus forced us to dramatically and rapidly expedite the opening of the

In-Patient Unit at The Ark, to relieve the NHS and help our families. We’ve

been there for children in acute need, including those at the end of their lives,

as well their families who are facing the unimaginable. We are resolutely

determined to be there for the children and families relying on us throughout

coronavirus, and beyond.

“This is a place of life, of light, of joy and of play. This is

a place that can let our children be more than the

difficulties they face and are labelled with. This is a

place where specialist care is offered, a place for

families to connect, a place where the most precious of

memories will be made”.

Rose, Grandmother and sole guardian of Ben (who died in

2014) and Sophie who currently benefits from Noah’s Ark’s

care

About you

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We are looking for an intelligent, expansive thinker with a high level of

determination and rigour. You will be able to demonstrate a relentless

commitment to self and organisational improvement through your previous

fundraising roles, as well as a desire to bring that drive to Noah’s Ark.

You will be enjoyable to work with, a highly effective communicator to both

internal and external audiences, with lots of energy and passion.

You will have excellent time management skills, be able to prioritise effectively,

and project manage efficiently.

You will welcome professional challenge, thrive on responsibility and be able to

keep a cool head under pressure.

We have an exceptional and ever-growing network of external pro bono support

from industry leaders. You will relish working with these supporters to boost your

and Noah’s Ark’s output.

Key responsibilities

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Supporter care

- Develop a supporter stewardship strategy, underpinned by systematic processes,

for our existing individual givers and fundraisers, as well as new supporters, which

engenders long-term passion and regular support for the charity.

o Note that we distinguish ‘individuals’ from ‘major donors’. Our major donor

programme is managed by our Philanthropy team.

- Work cross-team to help increase supporter retention rates through supporting the

development of sophisticated supporter journey processes for all supporters.

- Work with our Database Manager to make decisions on communication type,

frequency and content which are based on sophisticated data insight

- Work with our Head of Marketing & Communications to develop original and

engaging content

- Innovate the ways we connect with existing individual supporters, creating

integrated supporter journeys across multiple traditional and digital channels

- Use your relationship building skills to develop close relationships with key

individual supporters

Supporter acquisition

- Drive significant growth of the number of people donating to and fundraising for Noah’s Ark

through devising, in collaboration with other team members, engaging and exciting fundraising

campaigns and events

- Ensure a constant pipeline of new supporters through engagement opportunities outside of

headline campaigns and events

- Select and quality check any third party fundraising agencies and fundraisers, including our current

third-party lottery partners

- Innovate the ways we connect with prospective supporters through traditional and digital channels

- Work with the Head of Marketing & Communications and Head of Community Engagement to

establish Noah’s Ark as the charity of choice for as many local individuals as possible

- Lead on the creation and management of strategies for innovation to recruit new supporters,

adopting a test and learn approach, using data insight to test new products and asks.

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Legacy and in memory giving

- Use the principles and strategies of supporter care and supporter acquisition to

devise a Legacy and in-memory strategy

- Roll that strategy out to the team and any other necessary stakeholders, ensuring

these areas become part of the fabric of Noah’s Ark’s fundraising

- Develop external relationships with third parties to support the strategy

- Develop appropriate Legacy collateral, working closely with the Head of

Marketing & Communications

Team leadership

- Support the Director of Fundraising & Communications in the roll out of a new

Objectives and Key Results (OKR) programme for the whole team

- Set, in liaison with the Director of Fundraising & Communications, and your team,

objectives, key results and initiatives for your team

- Monitor progress through regular team meetings, 1:1 meetings and appraisals

- Provide direct line management to the Database Officer and any other team

members.

o Note, we hope to recruit to this role quickly with a view to the successful

candidate conducting an audit of this fundraising division, deciding on

whether another team member is required - if so, what their role will be,

and then recruiting to that role.

- Provide support and professional challenge in the development of work plans and

projects managed by these post-holders with an emphasis on ambitious growth

and prioritising areas which will lead to maximum gain

- Support the development of an innovation culture, conducting sector analysis,

encouraging other team members to do the same, and developing new

fundraising initiatives and events

- Identify training and career development opportunities for team members

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Data Management:

- Work in line with legal, ethical and professional standards to ensure that our

collection, storage and use of data is compliant with our data protection policy

and the law and compliant with The Fundraising Regulator, charity law and the

Fundraising Regulator’s Code of Fundraising Practice

In addition, you will be expected to:

- Work within legal and charity guidelines

- Manage and work within Noah’s Ark Children’s Hospice administrative and IT

systems and guidelines

- Represent Noah’s Ark Children’s Hospice as required

- Undertake training and skills development and keep up to date with the changing

requirements of the role

- Undertake other duties as required

Person specification

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ESSENTIAL DESIRABLE

Experience/

knowledge

- Experience of developing supporter engagement opportunities and stewardship journeys for tens of

thousands of supporters at least

- Experience of running an Individual / Public Giving Fundraising programme, incorporating Legacy Giving,

raising at least £0.5m per annum

- Experience of managing a team to deliver exceptional results

- Successful experience of leading direct fundraising marketing campaigns across a range of channels

including direct mail, email, social media and telephone

- Experience of highly successful relationship building with a portfolio of supporters, including through face

to face meetings and telephone conversations

- A proven understanding of how best to use data to support fundraising, including data selections,

maintaining a database with high quality data, regular import of data and export of data to report on

progress against key performance metrics

- Experience of using email software to create email supporter journeys

- Knowledge and demonstrable experience of adhering to data handling/GDPR laws and codes of conduct

- Experience of managing expenditure budgets and overseeing their delivery

- Significant

involvement with a

Community &

Events fundraising

programme (either

directly or through

cross-team

collaboration)

- Significant

experience in

challenge event

fundraising

- Experience of

payroll giving

Attributes/

skills

- Ambitious – A relentless determination to improve your work and the work of those around you in order to

enable improved outcomes for those relying on the charity

- Lateral thinker – Ability to see the bigger picture, thinking creatively to inform strategic and operational

decisions

- Attention to detail – Ability to create and deliver detailed and complex plans, spotting and addressing

potential hurdles to success

- Confident – The gumption to propose ideas, and the confidence to carry them out, bringing others on the

journey with you

- Inspiring – Ability to inspire internal and external stakeholders through engaging written and verbal

communication

- Team player – Ability and desire to work effectively with others as one team, collaborating to achieve a

shared vision

- Cool head - Ability to work under pressure, juggle workload/multi-task, set priorities and meet deadlines

- An understanding

of events

organisation and

fundraising in local

communities

- Familiarity with the

geographical area

the hospice covers

Special

Conditions

- Willingness to provide flexibility to travel and work outside normal working hours - Full UK driving

license

- Access to a car

Key information

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Department: Fundraising & Communications

Salary: £50,000-£60,000

Location: The Ark, Byng Road, Barnet EN5 4NP (some home working will be

considered)

Hours: 37.5 hours per week (full time)

Contract: Permanent

Reporting to: Director of Fundraising & Communications

Responsible for: Database Officer + possibly one other (see p8)

Benefits

Holidays - starting at 25 days per year rising to 30 days per year with length

of service

Flexible holiday (buy and sell) scheme

Life Assurance

Pension scheme

Season ticket loan

Please visit our website for more information about Benefits & Flexible Working;

Learning & Development; and our Vision, Mission & Values.

.

Apply to become our Senior Head of Supporter Engagement

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Please apply by emailing your CV, along with a covering letter to Naomi Carruthers on naomi@quarterfive.co.uk. This should explain your

motivations for applying and why you think you are suitable for this role, including examples of how your experience matches the essential criteria.

If you would like an informal conversation before applying, please contact Naomi on the email address above or 07538 576637.

Additional information

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You will be expected to work within legal and charity guidelines, ensuring

compliance with CQC and other statutory regulations.

You will be expected to work within Noah’s Ark Children’s Hospice administrative

and IT systems and guidelines and be aware of, and comply with the relevant

rules and policies.

Noah’s Ark Children’s Hospice takes its responsibility for safeguarding the

wellbeing of children seriously and this post is subject to an enhanced

Disclosure and Barring Service Application (DBS).

The post holder should at all times be aware of the confidential nature of the work

of Noah’s Ark Children’s Hospice. The job description will be reviewed as part of

the post holder’s annual appraisal and may otherwise be modified in the light of

development and changing circumstances. The post holder should be prepared

to undertake further duties that may arise as the work of Noah’s Ark continues to

develop.

Equal Opportunities Statement

Noah’s Ark Children’s Hospice is an equal opportunities employer.

In line with the current legislation, as an employer of staff and as a developer of

volunteers, we aim to ensure that all job applicants, staff and volunteers do not

suffer unfair discrimination because of their race; colour; nationality; ethnic origin

or religious belief; social class or caste; age; disability; sexual orientation; marital

status; family situation; or gender.

We aim to ensure that all people with whom we work are valued for their

contribution and are given the opportunity to realise their full potential within the

organisation.

Noah’s Ark Children’s Hospice believes that following a policy of equality of

opportunity will benefit not only the individual but will also benefit and enrich the

whole organisation.

Noah’s Ark Children’s HospiceThe Ark, Byng Road, Barnet, EN5 4NP

Email: info@noahsarkhospice.org.uk

Telephone: 020 8449 8877

Website: www.noahsarkhospice.org.uk

Facebook: NoahsArkChildrensHospice

Twitter: @NoahsArkHospice

Instagram: noahsarkhospice