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Sametz Blackstone Associates
The Scientific Method for Social Media
PodCamp Boston 5 – 25 September 2010
Who I am Tamsen McMahon
[email protected] @tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz
Brass Tack Thinking brasstackthinking.com
SOCIAL MEDIA
IS A MADHOUSE
YouTube
Blogs
Some say it’s AN ART.
I say it’s a SCIENCE.
Got your lab book?
You’ll need it.
Today
the method
0 Define the question
1 Observe 2 Investigate
3 Hypothesize
4 Experiment 5 Analyze
6 Retest
O define the question
How can we best use social media for our business?
Is podcasting an effective way to generate prospects?
1 observe
Grow bigger ears – and eyes.
Paraphrase of Chris Brogan
LISTEN: IF
WHAT
WATCH: WHERE HOW
2 investigate
Scope Audiences Content Resources Outcomes Measurement
Scope
Audiences
Resonance & Dissonance
Content
Resources
Outcomes
Measurement
3 hypothesize
For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.
4 experiment
Design Execution
OBSERVATION ≠
PARTICIPATION
OBSERVATION ≠
PARTICIPATION (you have to do it)
5 analyze
Numbers Sentiment Actions
6 retest
It takes practice.
So maybe it is a madhouse.
But now you’re the mad scientist.
Who I am Tamsen McMahon
[email protected] @tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz
Brass Tack Thinking brasstackthinking.com
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