Scientific Method for Social Media
39
Sametz Blackstone Associates The Scientific Method for Social Media PodCamp Boston 5 – 25 September 2010
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Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.
Transcript of Scientific Method for Social Media
Sametz Blackstone Associates
The Scientific Method for Social Media
PodCamp Boston 5 – 25 September 2010
Who I am Tamsen McMahon
[email protected] @tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz
Brass Tack Thinking brasstackthinking.com
SOCIAL MEDIA
IS A MADHOUSE
YouTube
Blogs
Some say it’s AN ART.
I say it’s a SCIENCE.
Got your lab book?
You’ll need it.
Today
the method
0 Define the question
1 Observe 2 Investigate
3 Hypothesize
4 Experiment 5 Analyze
6 Retest
O define the question
How can we best use social media for our business?
Is podcasting an effective way to generate prospects?
1 observe
Grow bigger ears – and eyes.
Paraphrase of Chris Brogan
LISTEN: IF
WHAT
WATCH: WHERE HOW
2 investigate
Scope Audiences Content Resources Outcomes Measurement
Scope
Audiences
Resonance & Dissonance
Content
Resources
Outcomes
Measurement
3 hypothesize
For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.
4 experiment
Design Execution
OBSERVATION ≠
PARTICIPATION
OBSERVATION ≠
PARTICIPATION (you have to do it)
5 analyze
Numbers Sentiment Actions
6 retest
It takes practice.
So maybe it is a madhouse.
But now you’re the mad scientist.
Who I am Tamsen McMahon
[email protected] @tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz
Brass Tack Thinking brasstackthinking.com
![Science & Scientific Method. DAIMIHenrik Bærbak Christensen2 Literature [Wikipedia, 2005] –Scientific Method. [Carter, 1996] –The Scientific Method. [Zobel,](https://static.fdocuments.us/doc/165x107/56649d585503460f94a3733a/science-scientific-method-daimihenrik-baerbak-christensen2-literature-wikipedia.jpg)
